Buddy Mentor List

YR13 - MENTOR	YR12 - BUDDY
Vardan	Aftab & Farhan
Ranjot	Ramita & Kevin
Sejal	Shna
Megan & Osman	Jehpal & Sonam
Fuad	Herprit
Bianca & Raminder	Uzair
Anaam	Lalit & Sivagowsi
Raheam	Tanveer
Sonia	Shukri
Kalbir	Mark
Madhia	Sital
Videk	Masud
Joel	Ameet
Jason	Natalie
Amardeep	Shahid
Herprit	Farhiyo
Dilwinder	Zainab
Manpreet	Prabhmeet
Mariam	Rabia
Parminder	Hardepp
Nikki	Nida
Ricki	Pavan
Sonal	Jason
Bilaal	Amar
Yusra	Naomi
Ahmed	Waqas
Asha	Kulsoom
Hassan	Harpreet
Shaurav	Olivia

13C - Theory Presentation HW - Due 9/12/10

Prepare a 2 minute presentation on the theory/issue/debate you chose in class.
Include short quotes.
Explain whether the theory/issue/debate is relevant to your Critical Investigation
Email your powerpoint/word doc to me before the lesson on Thursday 9/12/10

13C (MEST3) UGC HW

For Tue 7/12, p5/6...

1. Finish reading/summarising the Media Magazine article...

Is reality becoming more real? The rise and rise of UGC

Make notes on the following...

a. examples
b. theory (audience reception etc.)
c. benefits to institutions
d. benefits to audience
e. wider issues and debates
f. SHEP

2. Answer the following questions on your MEST3 blog...

a. What is meant by the term ‘citizen journalist’?
b. What was one of the first examples of news being generated by ‘ordinary people’?
c. List some of the formats for participation that are now offered by news organisations.
d. What is one of the main differences between professionally shot footage and that taken first-hand (UGC)?
e. What is a gatekeeper?
f. How has the role of a gatekeeper changed?
g. What is one of the primary concerns held by journalists over the rise of UGC?

3. Use the MediaMagazine website to do research for your representation case study (and for your Critical Investigation if you have the time).

Post up quotes/summaries from at least THREE online articles.

13A - Representation Case Study - HW Due 9/12/10

On 9/12/10 you will be presenting your findings in a powerpoint presentation for your representation case study. This should include (as a minimum):

1. Intro -outlining the group/ place you are studying and the reason why you chose this group
2. Detailed information about the group/ place you are studying (dominant and alternative representations across a range of media - must be cross platform with examples in your powerpoint e.g.scanned magazine images, news stories,clips from films/ TV programmes, links to websites etc.)
3. An outline of how theory could be applied. Use this to help you!
   
4. Wider contextual factors should also be considered using SHEP e.g. how has the representation of your group/place changed over time and why.

13C - Critical Investigation Presentation Due 2/12/10

Produce a 5 minute Powerpoint Presentation based on the research you have conducted so far for your Critical Investigation. Remember the key ingredients of what makes an effective presentation (significance, structure, simplicity, rehearsal). Include images, think carefully about the design, and make sure you rehearse it when you've completed it.

It must cover the following...

• Critical Investigation title/explanation
• Linked Production title/explanation
• MIGRAIN
• SHEP
• Issues/Debates (you should have already considered these here)
• Media Theories/Theorists (quote useful pieces of academic writing you have read)
• 6 - 10 points you will make in your essay
• How your research topic fits into the contemporary media landscape
• A bibliography of everything you have read so far (in the correct format) Use this to help or try this bibliography creator
• Use this to help you with theories issues and debates

If you need help come and see Ms Wigley in DF05 at 3.40pm on Monday 29/11/10

13A - HW Due 2/12/10

Using the internet you must research and make detailed notes on the following. Post all your research onto your MEST3 blog.

Who are the major players in terms of news providers in the UK and what exactly do they own?

You must consider all 3 platforms (broadcast, print and e-media) and commercial and well as non-commercial institutions.

Due on your blog by: 2/12/10

13C - Critical Investigation HW Due 24/11/10

1. On you blog, write your critical investigation question.
2. Underneath your question bullet point 6 - 10 points that you will make in your essay.
3. Next to each point list any media theory issues or debates which apply and reference any relevant writing (academic or other) you have found while researching.
4. Write a short proposal for your linked practical production.
   

Due 24/11/10

13C work for 11/11/10 and HW

Due on your blog by 18/11/10

You should all be considering how you can apply audience theory to your critical investigation questions.
Read this very useful article on audience theory.

On you blog list all the audience theories which can be applied to your critical investigation question.

Explain how each audience theory relates to your question.

Ensure that you have also completed ALL of the work set last week and your half term HW

Remember:
You need to find at least 5 theories/issues/debates which relate to your question and post them to your blogs with explanations of why they are relevant.

You also need to have read at least 5 pieces of academic writing which are relevant to your question and posted the relevant quotes to your blog with explanations of why they are relevant.

13A - HW - Due 18/11/10

Due Thursday 18/11/10

Do alternative representations exist of male and/ or female roles in the hip hop genre?

Find an example and explore how the representation differs from those typically found. (Have a look at the Sarah Jones video, above, for an excellent feminist critique of the misogyny in hip hop).

On your blog, post an analysis (1,000 words) using still images/screen grabs to illuminate your points.

Also, please ensure you're up-to-date with ALL of this

13A HW: Issues/Debates Research

Due Thur 11.11.10...

Research issues/debates and theories that relate to your critical investigation question.

Choose the five issues/debates/theories from the list provided on the blog which apply most to your critical investigation question.

Collect as much relevant information as possible for each of these...

• Quotes
• Definitions
• Relevant Reading Material
• Past Research into this area
• Media Terminology

On your blog carefully define each of these five issues/debates/theories.

Then carefully explain how each of these 5 issues/debates/theories applies to your critical investigation.

13A Work for 5/11/10 and HW - Due 11/11/10

1. Comment Notification
Set up: 'Comment Notification Email' on both your blogs. Go to 'Settings'-'Comments'-'Comment Notification Email' (at the bottom of the page) and enter the email address you check most regularly. This way you will receive an email (with the comments) every time someone comments on your blog - important when teachers/students provide you with feedback.


2. Read/Highlight Exemplar Essay
Read: Bianca's essay (scroll down towards the bottom of her very detailed and excellent blog) What are the different representations of women in adverts and how are they signified? and paste onto your blog, along with the embedded videos.
Highlight: (in a different colour, on your blog) the media keywords she uses in her essay.


3. Peer Assess Essay
Read: someone else's essay (from 13A).
Comment: on their answer, providing www/ebi feedback. Consider: spelling/punctuation/paragraphing, use/highlighting of media terminology, quality/development of argument, etc.


4. Understanding Post-Feminism
Read: FAQ: What is “Post-feminism”?
Rank: the FOUR 'Clarifying Concepts' - paste them onto your blog in your order with an explanation.

5. Post-Feminism Reading/Reserach

Read: POST-FEMINISM AND POPULAR CULTURE and post the link to the paper on your blog.

Identify: FIVE media texts referenced (by name or genre) in the paper. For each one find a relevant clip or online print version and post up on your blog including TWO or THREE key quotes from the paper that outline its significance in the debate.

6. Mulvey Reading/Essay

Read: the Laura Mulvey article highlighting and annotating key points.

Find: a clip/ sequence from a recent film or TV programme which you feel demonstrates Laura Mulvey’s Theory. On your blog, write: a detailed analysis (750 words min.) using media language and relevant key concepts of how the ‘male gaze’ has been constructed in the text. Include in the analysis stills from the clip to highlight your points.

7. Ensure you have completed ALL of the Representation Case Study HW

13C Media work for 3/11/10 and 4/11/10 - Due on Blog 5/11/10

In the Media A-Z (There are spare copies of this in DF05 on the desk near the front on the left side of the room) read/highlight the following:

Issues/Debates

• Representation and stereotyping
• Media effects
• Reality TV
• News Values
• Moral Panics
• Post 9/11 and the media
• Ownership and control
• Regulation and censorship
• Media technology and the digital revolution – changing technologies in the 21st century
• The effect of globalisation on the media

Theories

• Semiotics
• Structuralism and post-structuralism
• Postmodernism and its critiques
• Gender and ethnicity
• Marxism and hegemony
• Liberal Pluralism
• Colonialism and Post-colonialism
• Audience theories
• Genre theories

Use the internet to research these issues/debates and theories if you need further clarification or if you don't have a Media A - Z to hand.

Choose the five issues/debates/theories which apply most to your critical investigation question.

On your blog carefully define each of these five issues/debates/theories.

Then carefully explain how each of these 5 issues/debates/theories applies to your critical investigation.

For Homework (Due 10/11/10) - visit the blogs of four other students in the class. Look at their critical investigation research and question (you should all have posted this information on your blog by now!). Then in the comments section suggest one new issue/debate/theory that you think is relevant to each four students' areas of study. Explain why this issue/debate/theory can be applied to their critical investigation question.

If you have any questions - please email me: lwigley@greenford.ealing.sch.uk

13A HT HW: Research/MEST 4 CW Ideas

For Mon 01.11.10 (MEST 4 lesson)...

A-Z RESEARCH

Read the Media A-Z (as much as possible). At the very least, read/highlight the following (but don't highlight too much!)...

Issues/Debates

• Representation and stereotyping
• Media effects
• Reality TV
• News Values
• Moral Panics
• Post 9/11 and the media
• Ownership and control
• Regulation and censorship
• Media technology and the digital revolution – changing technologies in the 21st century
• The effect of globalisation on the media

Theories

• Semiotics
• Structuralism and post-structuralism
• Postmodernism and its critiques
• Gender and ethnicity
• Marxism and hegemony
• Liberal Pluralism
• Colonialism and Post-colonialism
• Audience theories
• Genre theories

...and also any additional terms that are flagged up under each of these headings (they appear in a different font to denote that there are entries for them elsewhere in the dictionary).

MEST4 COURSEWORK IDEAS

On your MEST4 blog...

Write THREE critical Investigation titles/Linked Production ideas in full. Make sure you're clear about your main text and that there's enough detail included.

Select the best one (of the above) and make notes on the following...

• MIGRAIN
• SHEP
• Theories
• Issues/Debates
• "This fits into the contemporary media landscape because..."

Also, include...

FIVE internet links to relevant research on your text/topic. Make sure they're from different sources, hopefully as academic as possible.

13C HT HW: Alternative Representations in Hip Hop

Due Tue 02.11.10 (MEST3 lesson)...

Do alternative representations exist of male and/ or female roles in the hip hop genre? Find an example and explore how the representation differs from those typically found. (Have a look at the Sarah Jones video, above, for an excellent feminist critique of the misogyny in hip hop).

Write up an analysis (1,000 words) using still images/screen grabs to illuminate your points.

Also, please ensure you're up-to-date with ALL the following...

Gender & Advertising HW

Feminism/Post-Feminism HW

13A - Half Term HW - Due Monday 1 November

On your blog, answer the following questions regarding your representation case study.

1. What group of people or place you will be studying the representation of, and on which platform(s):
2. Why have you chosen this topic and why do you think it will be a rich area of study?
3. Identify at least 3 media texts that you will use as your primary sources (e.g. a specific newspaper, TV programme, film, magazine, website...)
4. List the theorists who are relevant for your study (choose from: Gaye Tuchman; David Gauntlett; Laura Mulvey; Judith Butler; Stuart Hall; Antonio Gramsci; Anthony Giddens; Manuel Alvarado; Nick Lacey; Richard Dyer; Marshall MsLuhan; Theodor Adorno.)
5. What have your chosen theorists written about your topic area? Include quotations and comment on their connection to your topic area.
   

13C Media - work for 20/10/10 - Period 2 and HW for half-term

For homework you should have written a first draft of the introduction to your critical investigation question. Please email this to lwigley by 20/10/10.

If you have not already done so, apply MIGRAIN and SHEP to the two media texts which will form the main focus of your critical investigation. Post this to your blog by 20/10/10.

By 23/10/10 add to your blog a list of the first 5 texts you have read as research for your critical investigation. Quote all sections of the texts which are relevant to your question and comment on their relevance. Remember to update your bibliography with all the books and websites you have used in your research so far.

Over half term - continue with your research. Use the internet (remember to use the Media Magazine website!!) and text books to find at least 5 more texts (10 in total so far) which are relevant to your question. Post relevant quotations to your blog and comment on their connection to your question. Update your bibliography. Be ready to present all you research on 3/11/10.

Remember to take notes on all the Media Theorists at the media magazine conference on Thursday - much of this may be relevant to your area of study.

13C HW: Feminism/Post-Feminism

1. Comment Notification
Set up: 'Comment Notification Email' on both your blogs. Go to 'Settings'-'Comments'-'Comment Notification Email' (at the bottom of the page) and enter the email address you check most regularly. This way you will receive an email (with the comments) every time someone comments on your blog - important when teachers/students provide you with feedback.


2. Read/Highlight Exemplar Essay
Read: Bianca's essay... What are the different representations of women in adverts and how are they signified? and paste onto your blog, along with the embedded videos.
Highlight: (in a different colour, on your blog) the media keywords she uses in her essay.


3. Peer Assess Essay
Read: Someone else's advertising essay (apart from Parminder's, Ahmed's or Yusra's as these were the other best ones).
Comment: on their answer, providing www/ebi feedback. Consider: spelling/punctuation/paragraphing, use/highlighting of media terminology, quality/development of argument, etc.


4. Understanding Post-Feminism
Read: FAQ: What is “Post-feminism”?
Rank: the FOUR 'Clarifying Concepts' - paste them onto your blog in your order with an explanation.

5. Post-Feminism Reading/Reserach

Read: POST-FEMINISM AND POPULAR CULTURE and post the link to the paper on your blog.

Identify: FIVE media texts referenced (by name or genre) in the paper. For each one find a relevant clip or online print version and post up on your blog including TWO or THREE key quotes from the paper that outline its significance in the debate.

6. Mulvey Reading/Essay

Read: the Laura Mulvey article highlighting and annotating key points.

Find: a clip/ sequence from a recent film or TV programme which you feel demonstrates Laura Mulvey’s Theory. Write: a detailed analysis (750 words min.) using media language and relevant key concepts of how the ‘male gaze’ has been constructed in the text. Include in the analysis stills from the clip to highlight your points.

HW for 13A - Due 14/10/10

Please see HW for 13C posted on 3 October - your HW is the same (a 1000 word analysis of 2 TV ads - on which represents women positively and one that represents women negatively)

Gender & Advertising HW

For 13C to be completed by Tue 12.10...

Reading/Questions

After reading 'Gender in Advertising' (Gauntlett, from 'Media, Gender & Identity'...the link provides most of the book - read it!) and 'Sexism With an Alibi' (from 'The Guardian'), answer the following questions (on your blogs)...

1. What sort of images of women and men dominated advertising pre-1970s? Why was this the case?
2. How did the advertising of the 1970’s continue to perpetuate the stereotype of women, despite depicting women in a greater range of roles?
3. Can Gaye Tuchman’s quote regarding under-representation and the ‘symbolic annihilation of women’ still be applied in 21st Century advertising? If so, how?
4. Do you agree that adverts, such as those for the 1990’s Boots No. 7, ‘It’s not make-up. It’s ammunition.’ campaign, are post-feminist (thereby representing women as better than men?). Explain your answer.
5. Is the representation of women by the media accountable for the results of a survey in which ‘women were up to ten times more likely than men to be unhappy with their body image’?
6. Is the contemporary representation of men in advertising perhaps also a negative one where they too are treated as sex objects?

Research

Using YouTube, find the following and embed on your blogs...

1. THREE historical adverts (1950s-1970s) featuring women - one positive representation, one negative, and a third you find interesting (could be either)
2. THREE adverts featuring men - one historical, two contemporary (one of which treats men as sex objects)
3. A post-feminist advert (research this idea if you're unsure what it means)

For each one, provide a paragraph of textual analysis, explaining how it is positive or negative and why you think this is so.

Remember to include the gender keywords (below) where possible and try to make reference to the theorists and researchers in Gauntlett's article too...

Misogyny, Patriarchy, Self Objectification, Feminism, Post-Feminism, Voyeurism, Androgyny, Male Gaze (Mulvey), ISA/RSA (Althusser), Dominant/Subordinate, Content/Textual Analysis, Naturalisation, Myth (Barthes), 'Fourth Estate', Phallic Symbols, Fetishization, Hegemony, Abnormal/Deviant, Femme Fatale, Stereotype, 'Symbolic Annihilation' (Tuchmann), Sex/Gender

TV Ad Analysis HW (Gender)

For 13C to be completed by Tue 05.10...

Select TWO contemporary TV advertisements (ONE that you think offers a negative representation of women and ONE that you consider to offer a positive representation of women).

Write a detailed analysis (paying close attention to media language, narrative structure and genre codes) of how women are represented in them both and WHY this might be, using relevant media terminology and theory.

Embed the YouTube clips on your blog and include stills to support your argument.

Some Keywords to consider...

Misogyny, Patriarchy, Self Objectification, Feminism, Post-Feminism, Voyeurism, Androgyny, Male Gaze (Mulvey), ISA/RSA (Althusser), Dominant/Subordinate, Content/Textual Analysis, Naturalisation, Myth (Barthes), 'Fourth Estate', Phallic Symbols, Fetishization, Hegemony, Abnormal/Deviant, Femme Fatale, Stereotype, 'Symbolic Annihilation' (Tuchmann), Sex/Gender

1,000 words approx.