Tuesday, July 02, 2013

Summer Research Project

For all Year 12 students (who'll be Year 13 in September '13)...

The following needs to be completed by the first lesson you come back at the start of September..
.

1. Choose a media text that you are interested in and that is less than five years old.

2. Spend several hours analysing the text – watching, reading, annotating, notetaking, re-watching, discussing with others (and considering the MIGRAIN questions below) etc. 

3. Research your text online.

4. Post up all evidence of research on your Unit 4 blog. You are looking for the following: reviews, newspaper/magazine articles, online comments or blogs linked to your text, useful book titles linked to your text, relevant theory, relevant media issues and debates, information about wider contexts, etc.

5. Don't just cut and paste mindlessly - be selective, try to summarise the information, comment on it and explain why it is useful. Also, make sure that you include specific links to all the sites you find.

6. Feel free to be as creative with your blogs as you can. Include pictures, clips, reflections, links etc.

7. Prepare a 5 minute, 20-slide 'Ignite' presentation on your text to be ready for the first week back. If you're unsure how these work, remind yourself by reading through the lesson slides: Introduction to the Critical Investigation, that has links to good Ignite examples and tips on how to present well.

8. Try to address each of the Key Concepts (MIGRAIN) in your presentation, and answer these questions on your blog...

Media Representations 

Who is being represented? 
  • In what way?

  • By whom?
Why is the subject being represented in this way? 
  • Is the representation fair and accurate?

  • What opportunities exist for self-representation by the subject?
Media Languages and Forms 
  • What are the denotative and connotative levels of meaning?

  • What is the significance of the text’s connotations?

  • What are the non-verbal structures of meaning in the text (e.g. gesture, facial expression, positional communication, clothing, props etc)?

  • What is the significance of mise-en-scene/sets/settings (CLAMPS)?

  • What work is being done by the sound track/commentary/language of the text?

  • What are the dominant images and iconography, and what is their relevance to the major themes of the text?

  • What sound and visual techniques are used to convey meaning (e.g. camera positioning, editing; the ways that images and sounds are combined to convey meaning)?
Narrative 
  • How is the narrative organised and structured?

  • How is the audience positioned in relation to the narrative?

  • How are characters delineated? What is their narrative function? How are heroes and villains created?

  • What techniques of identification and alienation are employed?

  • What is the role of such features as sound, music, iconography, genre, mise-en-scene, editing etc within the narrative?

  • What are the major themes of the narrative? What values/ideologies does it embody?
Genre 
  • To which genre does the text belong?

  • What are the major generic conventions within the text?

  • What are the major iconographic features of the text?

  • What are the major generic themes?

  • To what extent are the characters generically determined?

  • To what extent are the audience’s generic expectations of the text fulfilled or cheated by the text? Does the text conform to the characteristics of the genre, or does it treat them playfully or ironically?

  • Does the text feature a star, a director, a writer etc who is strongly associated with the genre? What meanings and associations do they have?
Media Institutions 
  • What is the institutional source of the text?

  • In what ways has the text been influenced or shaped by the institution which produced it?

  • Is the source a public service or commercial institution? What difference does this make to the text?

  • Who owns and controls the institution concerned and does this matter?

  • How has the text been distributed?
Media Values and Ideology 
  • What are the major values, ideologies and assumptions underpinning the text or naturalised within it?

  • What criteria have been used for selecting the content presented?
Media Audiences 
  • To whom is the text addressed? What is the target audience? (Demographics, Psychographics)

  • What assumptions about the audience’s characteristics are implicit within the text?

  • What assumptions about the audience are implicit in the text’s scheduling or positioning?

  • In what conditions is the audience likely to receive the text? Does this impact upon the formal characteristics of the text?

  • What do you know or can you assume about the likely size and constituency of the audience?

  • What are the probable and possible audience readings of the text? 
  • What are the audience pleasures, uses or gratifications (Refer to theory).
  • How do you, as an audience member, read and evaluate the text? To what extent is your reading and evaluation influenced by your age, gender, background etc?
Good luck. There is a lot to do here. Our advice is to work on this throughout the Summer rather than leaving it all to the last minute. It should be an enjoyable process - finding out about something that you're interested in. If you have any problems then please don't hesitate to email me.

And remember, the aim of this is to develop your key research skills that you'll be using when you do your coursework next year...and these are skills that are vital for any subject you do in Year 13 or at university.

Internet Case Study

For 12E, complete the following questions/tasks (about one of the top ten internet sites by traffic generated) on your blogs for Monday 8/7...
  • Who owns the site?
  • Do they also own any traditional media businesses?
  • What other internet sites do they own?
  • What is its revenue?
  • What is its overall worth?
  • Research five key facts about the institution.
  • Find three quotes (with references) about the institution.
  • Summarise two linked Wikipedia articles (5 bullet points each)
  • List the key info provided on the company’s corporate homepage.

You were given one of the top ten sites to research in the lesson, but choose one yourself if you weren't there...
  1. Google
  2. Facebook
  3. Yahoo!
  4. YouTube
  5. Wikipedia
  6. msn
  7. Amazon
  8. eBay
  9. Twitter
  10. Bing

12E p3, 2/7/13

Mr Babu will be registering you.

Please do the following in the lesson, on your Unit 4 blog, and complete for homework...
  • Brainstorm five possible media texts you could choose as your presentation subject. (The platform can be TV, film, print, online).
  • Take your five possible ideas and choose the best three with reasons for their selection. Try to include at least five reasons for each, outlining what you know about the text/topic so far.
  • Start researching each of the three shortlisted texts. Include links and five bullet points, summarising them in your own words, from each of the following…
  1. Its official webpage;
  2. Its Wikipedia page;
  3. A YouTube page associated with it.
You will discuss these in a tutorial next week.