MEST 4 Peer Marking

The next draft of your Critical Investigation is due on March 14th so use the PowerPoint slides below to help you improve what you've done so far...

The Death Of The Music Industry

Especially for those looking at this topic for their new/digital media case studies, here's an interesting graph showing the impact of file-sharing/music streaming on the music industry's revenues...

The Death Of The Music Industry

13A - Work for 17/2/11 and HW

NewsCorp. is the world's third-largest media conglomerate.

•In the UK (under two subsidiary companies, News International and BSKYB), its news interests include The Times, The Sunday Times, The Sun & The News of the World (and their online versions) in addition to SKY News & SKY Sports News (a cross-platform , vertically integrated, multi-media company).

•Using NewsCorp as an example in pairs research and respond to the following question:

‘Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?’

•Create a multimedia presentation addressing the above question. You must include relevant examples, theories, issues & debates and wider context (SHEP) as applicable.

–Include the following in your response:

•Online subscriptions

•Price promotions for newspapers

•Content and its appeal

•Paid subscriptions for TV content

•Audience figures vs. Competition

•Impact of changes on both the audience and the institution

Complete your presentation for HW
You will deliver your presentation on 3/3/11

13A Work for 17/2/11 and HW

LO: To explore how to plan effectively for an exam style question

‘Digital media has changed the nature of media products and the ways in which we consume them.’

Who do you think benefits most – audiences or producers?

Work in pairs and brainstorm using all available case studies, yours, the class one (news) and your partners.

1. Brainstorm all points that could be made to answer the above essay question

2. Write points in 3 different colours (1 for each case study) – draw lines between points you would use in the same paragraph. To help plan an effective answer.

3. Draw out the 5 points you would make in your response for your particular case study.

4. Present back findings.

HW: Complete the above essay and email it to lwigley@greenford.ealing.sch.uk by 3/2/11. Please also make sure that you have emailed me your case study presentation and this essay:

The mutualisation of news

Interesting Guardian article for new/digital media case study...

The mutualisation of news

13A - Work for 11/2/11 and HW

Make a detailed plan for the following essay referring your new and digital media case study. Then write the essay and finish for HW:

The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view.

Remember that as well as your own case study, you can also refer to the impact of new and digital media on the news.

Remember to include theory: Marxism, pluralism, audience theory, uses and gratifications.

Remember to give specific examples to support all the points you make.

Don't forget User Generated Content!

Due: Friday 18/2/11

13C Work for 9/2/11

Please continue with your practical productions with the aim of shooting all footage by 28/2/11.

You should have already completed production intentions and a production schedule, please email these to lwigley@greenford.ealing.sch.uk

Also email me a link to the blog you have set up for your production.

By 16/2/11 you need to have produced a detailed storyboard if you are doing moving image or detailed mock ups of the pages you will produce if you are doing print.

Email me if you have any questions.

13A - Case Study Presentation HW Due 11/2/11

Finish your 10 minute presentation on your New and Digital Media Case Study which answers all the questions in the case study booklet and gives specific examples from the research you have conducted.

You will deliver the presentation on Friday 11/2/11. Email it to lwigley@greenford.ealing.sch.uk before the lesson.