Key Terminology

For 13C & 13D students...

A useful reminder of some of the keywords covered last year that should be included in your Independent Studies...

Glossary: Key Concepts/Key Terminology

Media Language (M)
what techniques are being used to make meaning in the text?
semiotics: non-verbal codes, denotation/connotation, signs, signification, anchoring
cinematography, camerawork: composition, framing, BCU, CU, MS, LS, pan, tilt, tracking shot, zoom
mise-en-scéne: clothing, props, gestures, facial expressions, sets, setting
lighting: key light, back light, filler light; underlighting, top lighting, back lighting; low-key/high-key lighting
sound: diegetic/non-diegetic; on/off screen, sound bridge; parallel/contrapuntal sound, voiceover narration
editing: continuity editing, jump cut, dissolve, wipe, fade in/out, cross-cutting, paralleling, cutaways,
montage, suturing (shot/reverse shot)

Institution (I)
who produces, distributes, regulates the text?
production: Hollywood/non-Hollywood
promotion: reach, trailers, posters, publicity, marketing
distribution: mainstream, multiplex cinema/independent, alternative, art-house cinema
scheduling: prime-time; the ‘watershed’
broadcasting: public broadcasting (BBC, public service)/commercial television (advertising, profit)
ethics: (non) intervention, manipulation, ‘set-ups’, reconstruction, simulation, exploitation, ‘dumbing down’

Genre (G)
what type of text is it?
hybrid genre, sub-genre
generic conventions/repertoire of elements: iconography, style, setting, narrative, characters, themes
repetition/variation
appropriation: parody, pastiche, formulaic, homage
film genres: film noir, horror, gangster, melodrama, teen movie
documentary elements: ‘fly on the wall’, observational documentary, actuality, ‘vox pops’, formats
documentary genres: institutional, ‘reality TV’, social issue, reportage/investigative, docudrama, docusoap
development of doc: Vertov, Riefenstahl, propaganda, city symphony, cinema vérité, Direct Cinema
broadcast fiction genres: one-off drama, series, serial/mini-series, soap opera, sitcom
broadcast fiction elements: title sequence, theme tune, melodrama, tragedy, comic relief

Representation (R)
who or what is being represented in the text? how?
gender, ethnicity
positive/negative: fair, accurate, reflects society
stereotypes: challenge/reinforce
mediation: constructed, constructedness, mis-representation, selection, compression
realist aesthetic, naturalism

Audience (A)
who consumes the text?
primary/secondary audiences
target audience: age, gender, ethnicity, social background, interests
(genre) expectations: fulfilled/cheated, subverted
narrative pleasures: suspense/dramatic irony, identification/alienation, stars, escapism, entertainment
aesthetic/visual pleasure
sexual/psychological pleasures: sadism, voyeurism
reception: how? when? where? possible audience readings
appeal, popularity

Ideology & Values (I)
what are the belief systems/messages/values underpinning the text?
liberal values: progressive values, anti-racism, multi-culturalism
dominant ideology: traditional values, maintain the status quo
positive values: to educate, to inform, to create sympathy, to encourage social or political change
patriarchy: misogyny, feminism

Narrative (N)
how is the narrative in the text organized and structured?
closed narrative/open narrative
exposition: recapitulation, foreshadowing
closure: denouement, resolution/cliffhanger, resisting closure
linear narrative: chronological
non-linear narrative: flashback
narrative structure: equilibrium-disequilibrium-new equilibrium (Todorov)
narrative roles: protagonist, hero/rescuer, villain, princess/rescued (Propp)
narrative themes: binary oppositions (Levi-Strauss)
enigma codes: question, disruption (Barthes)
strands, multi-stranded narrative