Be warned...there is A LOT to do here, but it has to be done by our last lesson on Tuesday 16th December or you will have to stay behind at lunchtime to complete it!
You MUST sign in with Mr Babu (in the media suite) at 1.45pm and collect the following resources from him...
1. 'Why are women directors such a rare sight'
2. 'Gender Studies'
3. An example of a 'subvertisement'
Go to DF07 and spend Period 5 reading and highlighting the handouts.
You can go home (NOT back to the common room to hang out!) at the start of period 6 to do indepedent study or stay in the classroom if you want to use the computers (I won't accept excuses next week that your internet at home wasn't working).
Your Period 6 work is to return to the Gauntlett piece on 'Gender in Advertising' that you read for homework (Mr Babu will have spares if you were absent on Tuesday) and to summarise the following theorists/researchers on your blogs, including a date and key quote(s)/statistics...
- Gunter
- Cumberbatch
- Scheibe
- Macdonald
- Greer
- Walker
- Cortese
Then watch two short YouTube films that summarise some of this, making brief notes on paper while you're watching...
Homework (for 13c2 AND 13D1)
1. On your blogs, provide FIVE reasons why women directors are such a rare sight; research FIVE women directors and put brief summaries of them and their films on your blogs; suggest THREE ways the number of female directors could be improved.
2. Create your own 'subvertisements' that draw attention to the sexism, objectification and stereotyping in advertising. Choose one advert from the past and two contemporary examples. Use an image editing software or the online application Picbite to add an ironic caption or tagline that highlights - in a humorous way if possible - the negative representations of women we often see. You need to post the three examples up on your blogs...here are some examples from last year.
3. Go to YouTube and find THREE examples of historical adverts that feature women either as housewives or sex objects. Good ones to consider are Shake and Vac, Flash, Flake, etc. Post your choices on your blogs and write a short analysis of each one linking their representations to the reaidng you've done (include quotes/statistics from theorists).
4. Then find THREE examples of more contemporary adverts that show a change in the representation of women and carry out the same procedure (post up, analyse). You could consider a cleaning product that features a man, or one of the famous 'Diet Coke Break' adverts which highlight the 'female gaze'. But make sure one of them also shows how the old, stereotypical representations still endure.
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