Watch the T-Mobile 'Life's for Sharing' TV ad broadcast on a number of terrestrial and digital channels in Spring 2009.
http://www.youtube.com/watch?v=VQ3d3KigPQM
Then view the Sony Ericsson c-905 mobile phone advertisement feature which appeared in FHM magazine. (You will need to zoom in to see the details)
http://www.mobileshop.com/blog/wp-content/uploads/2008/11/sony-ericsson-c905-mobile-phone-ad-campaign-a-world-first.bmp
Identify the issues and debates and theories evident relating to matters of representation and new and digital technologies in the two texts (making reference to specific examples from BOTH texts).
Write up a comparison of the two texts, making detailed reference to these points (min 1,000 words typed) for next Tuesday's lesson. This work must be printed out BEFORE the lesson.
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