1. Research this week's media story and post up a summary/your view on your blog.
2. Exam Question Presentation
NewsCorp. is the world's third-largest media
conglomerate.
It operates in the UK under two subsidiary companies (News
International and BSKYB), and its news interests include The Times, The Sunday
Times, and The Sun (and their online versions) in
addition to Sky News & Sky Sports News (making it a cross-platform,
multi-media company).
Using NewsCorp as an example/case study research (in pairs) and
respond to the following question:
‘Why
and with what success are traditional media institutions adapting to the
challenge posed by new/digital media?’
This must be a multimedia PowerPoint presentation addressing the above
question and must include relevant examples, theories, issues & debates and
wider contexts (SHEP) as applicable.
Please upload the PowerPoint to your blogs.
Include the following in your response:
- · Online subscriptions
- · Price promotions for newspapers
- · Content and its appeal
- · Paid subscriptions for TV content
- · Audience figures vs. Competition
- · Impact of changes on both the audience and the institution
You will be presenting back on Wednesday 12/12.
If you missed the lesson on Friday 7/12 then please complete
this individually.
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