These include Clay Shirky's End of Audience theories, Stuart Hall's work on representation and reality and Paul Gilroy's postcolonial theory of black diasporic identity.
Notes from the lesson
Stuart Hall: representation and reality
Stuart Hall suggests individuals each have their own conceptual map – effectively what we use to decode and understand media texts.
Building on this, Hall outlines three approaches to understanding the relationship between reality and representations:
Intentional approach: the producer of the text constructs the world as they see it and the audience accepts those values encoded in the text. This is effectively the dominant or preferred reading (reception theory) and leaves no room for the negotiated or oppositional reading.
The constructivist approach: this was Hall’s preferred approach and closely matches reception theory with preferred and oppositional readings. This suggests concepts and signs do have some shared meanings but they are not all inherent and can be interpreted by the audience in a number of ways (dependent on their own ‘conceptual map’).
Paul Gilroy: black diasporic identity
We first explored Paul Gilroy’s theories of black diasporic identity when studying music video.
This is the idea that black identity is informed by diaspora – literally the ‘scattering of people’ across the world. He suggests this creates a “liquidity of culture” that means black identity is formed by journeys across seas, not the solid ground of a home country or culture.
Importantly, Gilroy sees this identity as impossible to reverse – there can be no return to the place of origin as the experience of slavery and displacement can never be “rewound”.
Gilroy: black British identity
The Voice newspaper was formed in 1982 to create a voice for the black British community. Gilroy wrote of the dominant representation of black Britons at that time as “external and estranged from the imagined community that is the nation”.
Gilroy suggests diaspora challenges national ideologies and creates “cultural tension”. This tension helps to create the diasporic identity but often comes with negative experiences such as exclusion and marginalisation.
More succinctly, Gilroy sums this up as the white racist’s question to BAME people: “Why don’t you just go home?”
BBC controversy
Gilroy wrote about this in the 1970s and 1980s but it's been in the news much more recently with Brexit and Trump bringing debates about race and immigration to the fore. In 2019, the BBC found itself embroiled in a controversy regarding BBC Breakfast presenter Naga Munchetty's response to Donald Trump suggesting congresswomen should 'go home' to the countries in which they or their parents were born. The original clip and full article can be found below:
Paul Gilroy and Russell Brand
Paul Gilroy took part in Russell Brand’s Under The Skin podcast, exploring ideas and modern culture. Russell Brand has since been accused of unacceptable behaviour but the focus of this is on Paul Gilroy's answers and opinions which remain valid. Watch the following two extracts and consider how Gilroy’s ideas reflect recent events and media culture.
Extract 1: 17.50 – 25.45
Extract 2: 44.30 – 48.08
BBC controversy
Gilroy wrote about this in the 1970s and 1980s but it's been in the news much more recently with Brexit and Trump bringing debates about race and immigration to the fore. In 2019, the BBC found itself embroiled in a controversy regarding BBC Breakfast presenter Naga Munchetty's response to Donald Trump suggesting congresswomen should 'go home' to the countries in which they or their parents were born. The original clip and full article can be found below:
Paul Gilroy and Russell Brand
Paul Gilroy took part in Russell Brand’s Under The Skin podcast, exploring ideas and modern culture. Russell Brand has since been accused of unacceptable behaviour but the focus of this is on Paul Gilroy's answers and opinions which remain valid. Watch the following two extracts and consider how Gilroy’s ideas reflect recent events and media culture.
Extract 1: 17.50 – 25.45
Extract 2: 44.30 – 48.08
Paul Gilroy - blog tasks
Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can access it online here using your Greenford Google login.
Read the Factsheet and complete the following questions/tasks:
1) How does Gilroy suggest racial identities are constructed?
2) What does Gilroy suggest regarding the causes and history of racism?
3) What is ethnic absolutism and why is Gilroy opposed to it?
4) How does Gilroy view diasporic identity?
5) What did Gilroy suggest was the dominant representation of black Britons in the 1980s (when the Voice newspaper was first launched)?
6) Gilroy argues diaspora challenges national ideologies. What are some of the negative effects of this?
7) Complete the first activity on page 3: How might diasporic communities use the media to stay connected to their cultural identity? E.g. digital media - offer specific examples.
8) Why does Gilroy suggest slavery is important in diasporic identity?
9) How might representations in the media reinforce the idea of ‘double consciousness’ for black people in the UK or US?
10) Finally, complete the second activity on page 3: Watch the trailer for Hidden Figures and discuss how the film attempts to challenge ‘double consciousness’ and the stereotypical representation of black American women.
No comments:
Post a Comment