There are several important theories we need to learn and apply to our Online, Social and Participatory media unit.
These include Clay Shirky's End of Audience theories, Stuart Hall's work on representation and reality and Paul Gilroy's postcolonial theory of black diasporic identity.
Notes from the lesson
Stuart Hall: representation and reality
Reflective approach: the media simply mirrors (or reflects) the real world. This is a limited approach that minimalises the power or complexity of the media.
Intentional approach: the producer of the text constructs the world as they see it and the audience accepts those values encoded in the text. This is effectively the dominant or preferred reading (reception theory) and leaves no room for the negotiated or oppositional reading.
The constructivist approach: this was Hall’s preferred approach and closely matches reception theory with preferred and oppositional readings. This suggests concepts and signs do have some shared meanings but they are not all inherent and can be interpreted by the audience in a number of ways (dependent on their own ‘conceptual map’).
Gilroy wrote about this in the 1970s and 1980s but it's been in the news much more recently with Brexit and Trump bringing debates about race and immigration to the fore. In 2019, the BBC found itself embroiled in a controversy regarding BBC Breakfast presenter Naga Munchetty's response to Donald Trump suggesting congresswomen should 'go home' to the countries in which they or their parents were born. The original clip and full article can be found below:
Paul Gilroy and Russell Brand
Paul Gilroy took part in Russell Brand’s Under The Skin podcast, exploring ideas and modern culture. Russell Brand has since been accused of unacceptable behaviour but the focus of this is on Paul Gilroy's answers and opinions which remain valid. Watch the following two extracts and consider how Gilroy’s ideas reflect recent events and media culture.
Extract 1: 17.50 – 25.45
Extract 2: 44.30 – 48.08
Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can access it online here using your Greenford Google login.
Read the Factsheet and complete the following questions/tasks:
1) How does Gilroy suggest racial identities are constructed?
2) What does Gilroy suggest regarding the causes and history of racism?
3) What is ethnic absolutism and why is Gilroy opposed to it?
4) How does Gilroy view diasporic identity?
5) What did Gilroy suggest was the dominant representation of black Britons in the 1980s (when the Voice newspaper was first launched)?
6) Gilroy argues diaspora challenges national ideologies. What are some of the negative effects of this?
7) Complete the first activity on page 3: How might diasporic communities use the media to stay connected to their cultural identity? E.g. digital media - offer specific examples.
8) Why does Gilroy suggest slavery is important in diasporic identity?
9) How might representations in the media reinforce the idea of ‘double consciousness’ for black people in the UK or US?
10) Finally, complete the second activity on page 3: Watch the trailer for Hidden Figures and discuss how the film attempts to challenge ‘double consciousness’ and the stereotypical representation of black American women.
Due date: on Show My Homework
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