Sunday, December 13, 2009
MEST 4 Xmas Task #6
MEST 4 Xmas Task #5
MEST 4 Xmas Task #4
The following needs to be done by all Year 13s and completed by the day we return after the holiday: 4th January 2010...
- broadsheet newspaper sites, especially MediaGuardian (it's essential you get into the habit of reading this every week, preferably on a Monday), and the Independent Media;
- media education sites - the biggest and best is MCS; but there's also MediaEdu (the school has a subscription to this...ask Ms Holliday how to access it), Media Literacy, Film Education, Screen Online, and hundreds more...browse through the Macguffin Delicious Links (hand-selected by us over the years) and you'll find lots of other relevant sites;
- film review sites like IMDb (use the 'external reviews' link on the sidebar whenever you're on a chosen film) and Rotten Tomatoes;
- film magazines online like Sight & Sound, GuardianFilm, Empire, and Senses of Cinema;
- Wikipedia, naturally: a useful starting point for any web search, but make sure you avoid referencing this directly...it makes you look like a beginner. Provides, however, a good overview and. essentially, a list of 'References' and 'External Links' at the end of each entry;
- the best student essays from last year, from 2008, from 2007, and from 2006 : in particular, look at their quotes (usually highlighted by a footnote number) and bibliographies (at the end of each essay) as they will have often identified some of the best quotes for your topic. But, as ever, be wary of the temptation to plagiarise - you should only 'borrow' a few quotes from each person's essay!
MEST 4 Xmas Task #3
The following needs to be done by all Year 13s and completed by the day we return after the holiday: 4th January 2010...
- how society has changed over the years and how these changes are reflected in different media texts, or - to put it another way...
- how popular culture reflects the 'spirit of the age' or zeitgeist
- How is it similar/different to your text?
- How does this show how the genre/society has changed?
MEST 4 Xmas Task #2
- Author-Year-Title-Place-Publisher info;
- Quotes (+ Page References) from the book that can be linked to your study;
- A short explanation of each one explaining how it is relevant to you.
MEST 4 Xmas Task #1
- issues and debates
Representation and stereotyping; Media effects; Reality TV; News Values; Moral Panics; Post 9/11 and the media; Ownership and control; Regulation and censorship; Media technology and the digital revolution – changing technologies in the 21st century; The effect of globalisation on the media
- theories
Semiotics; Structuralism and post-structuralism; Postmodernism and its critiques; Gender and ethnicity; Marxism and hegemony; Liberal Pluralism; Colonialism and Post-colonialism; Audience theories; Genre theories
Wednesday, December 09, 2009
Yr 13 Representation Homework
Prepare an exam style response for this question which should be typed and a must be a minimum of 1,500 words. You must make sure you make full reference to your own case study (you may include reference to other social groups/places studied in class to support your answer, if relevant) and include representation and audience theory, a range of actual examples using media language to support your points along with relevant wider contextual issues (SHEP).
This is due your first lesson next week. Please remember that you need to demonstrate your ability to meet your predicted grade with this essay as it will be used as the basis of your next interim.
Wednesday, December 02, 2009
Book Research
Although you've been doing some excellent internet research, it's crucial if you want a top grade (i.e. an A or B) to include a wide range of book research as part of your study too. The internet has only been around as for a decade or so and absolutely anyone can publish on the web. This means that when it comes to academic investigations books still carry much more authority.
You'll need at least a dozen decent book references in your bibliography. By 'decent' we mean relevant academic works or textbooks that you actually quote or refer to in the main body of your essay. It won't be enough just to copy out a long list of related books - you have to have read at least part of each one and identified useful material that you can use from them. Use the contents page and index in each book to help you select that nugget of information that could be helpful.
Please carry out the following over the next week (by Friday 11-12-09)...
- This week you must visit the school library which, quite frankly, has the best range of media books for miles (better than Ealing libraries for sure). [TIP: Use the online library catalogue to search for books as well as looking on the shelves]. As everyone in Year 13 is doing this task it would be a bit selfish to borrow the books from the library because it stops anyone else from using them. Therefore, please treat all media-related books as reference books and don't take them out. (But if you want to borrow them over the following week, to use over Xmas, then please do so). Also, see Mr Babu in the Media Suite who has an extensive range of media books that you can borrow - many of those in the library are also there.
- Check through all the media- and film-related books. Then photocopy some of the relevant pages and highlight and annotate the essential details you expect to include. Or you can make notes/copy out quotes that might be relevant for your essay
- Post up at least TEN books you've started researching in a posting entitled: 'Bibliography: Books'. For each one write a brief summary about how it will be useful - be specific! Make sure you include all the required information in the correct way (and this includes keeping a record of page references)...
Author Surname, Author First Name (year of publication): Title. Place of Publication: Publisher.eg...Craig, Steve (1992) : Men, Masculinity and the Media. Newbury Park, CA: Sage.
If you can add more now then please do - you'll have to in the future.
Wednesday, November 25, 2009
All yr 13 classes: Representation Case Study
- Intro -outlining the group/ place you are studying and the reason why you chose this group
- Detailed information about the group/ place you are studying (dominant and alternative representations across a range of media - must be cross platform with examples in your powerpoint e.g.scanned magazine images, news stories,clips from films/ TV programmes, links to websites etc.)
- An outline of how theory we have discussed so far could be applied (feminism/post-feminism, representation of the other, colonialism/post-colonialism, marxism/pluralism)
- Wider contextual factors should also be considered using SHEP e.g. how has the representation of your group/place changed over time and why.
Monday, November 23, 2009
Wednesday, November 18, 2009
13C1/D1 Homework
13D1 students need to complete the following for Friday 20th...
- Read this Guardian article: The BBC will only survive by understanding its diverse consumers
- Copy and paste the text to your MEST 4 blog, then highlight key points in a different colour
- Go to the Media Guardian: Race and Religion Index and select THREE different articles, on different topics, from different years
- Paste each one up on your MEST 4 blog, with the link/title of the original article
- For each one, highlight the key points the article makes - key facts, statistics, organisations, people, quotes
Monday, November 16, 2009
Thursday, November 05, 2009
13C1/D1 Cover Work, P1/5 Fri 06.11
- Critical Investigation title/explanation
- Linked Production title/explanation
- MIGRAIN
- SHEP
- Issues/Debates
- Media Theories/Theorists
- How your research topic fits into the contemporary media landscape
Wednesday, November 04, 2009
Yr 13 Nightmare on Elm Street
If this is not completed to a satisfactory standard you will have to stay behind and re-do the work in your own time.
Friday, October 16, 2009
Guardian 100 work
How many women are in the top 100?
What companies do these women work for and in what roles?
What percentage of the lsit is women?
How would you assess the balance of power in this list and why do you think it is this way?
Tuesday, October 06, 2009
13D1 Work P3 Tuesday 6th October
LO:
· To become more familiar with the format and requirements of Section B of the Unit 3 exam.
· To develop your understanding of how to undertake a case study on a range of potential topics.
· Consider how to apply your knowledge of media studies to an examination.
Using the text book find answers to the following questions and note the details using full sentences in your exercise books. You will need to use your research skills to find this information as it may not all be in one place in the book:
1. How much is Section B of the Unit 3 exam worth? (in marks and as a percentage)
2. How many case studies will you need to do and what will they be on?
3. How many questions will you apply this case study to and from how many questions will you have a choice?
4. How many platforms must your case study cover and why?
5. How much time in the exam will you have to respond to the case study question?
6. What important information do you need to note for each of the texts you choose to investigate for your case study?
7. What sorts of groups would be useful to study for the representation case study and why?
8. What four areas should you cover in your case study?
9. What are the texts and contextual issues you will also need to cover?
10. What is a critical framework and how will you use it? Give examples of areas this will cover.
Now brainstorm some ideas for your own individual case study covering representation of a group of people or place in the media using A3 paper.
Wednesday, September 30, 2009
Yr 13 Homework Miss Holliday & Miss Jones 30/09/09

- Read the handout on Post-Modernism in Contemporary Film.
- Find another film (or TV drama) which has a post-feminist representation of women. On your blog (MEST 3 - create one if you don't already have one) write a comparative analysis of how representation is constructed for your own choice vs Jodie Foster's representation in Flightplan. Remember at A2 you need to be considering how and why these representations have come about (SHEP - wider context), incorporating relevant theories (audience in particular) in addition to commenting on aspects of mise-en-scene and other key concepts. This is due Wednesday 7th Oct (13D1) and Friday 9th Oct 13C1/13C2.
Monday, September 21, 2009
Monday, July 13, 2009
Summer Research Task
The following needs to be completed by the first lesson you come back at the start of September..
- Start a new blog. Call it MEST 4: Research & Production
- Leave a comment with the address and your name in the relevant MEST4 section below so I can put up a link on this blog.
- Choose a film or television text that you are really interested in and that is less than five years old.
- Get hold of a copy of your text. Watch it at least once over the summer. While you are watching it make key concepts notes and post them up on your new blog, considering the following questions for each key concept...
Media Representations
Who is being represented?
- In what way?
- By whom?
- Is the representation fair and accurate?
- What opportunities exist for self-representation by the subject?
- What are the denotative and connotative levels of meaning?
- What is the significance of the text’s connotations?
- What are the non-verbal structures of meaning in the text (e.g. gesture, facial expression, positional communication, clothing, props etc)?
- What is the significance of mise-en-scene/sets/settings?
- What work is being done by the sound track/commentary/language of the text?
- What are the dominant images and iconography, and what is their relevance to the major themes of the text?
- What sound and visual techniques are used to convey meaning (e.g. camera positioning, editing; the ways that images and sounds are combined to convey meaning)?
- How is the narrative organised and structured?
- How is the audience positioned in relation to the narrative?
- How are characters delineated? What is their narrative function? How are heroes and villains created?
- What techniques of identification and alienation are employed?
- What is the role of such features as sound, music, iconography, genre, mise-en-scene, editing etc within the narrative?
- What are the major themes of the narrative? What values/ideologies does it embody?
- To which genre does the text belong?
- What are the major generic conventions within the text?
- What are the major iconographic features of the text?
- What are the major generic themes?
- To what extent are the characters generically determined?
- To what extent are the audience’s generic expectations of the text fulfilled or cheated by the text? Does the text conform to the characteristics of the genre, or does it treat them playfully or ironically?
- Does the text feature a star, a director, a writer etc who is strongly associated with the genre? What meanings and associations do they have?
- What is the institutional source of the text?
- In what ways has the text been influenced or shaped by the institution which produced it?
- Is the source a public service or commercial institution? What difference does this make to the text?
- Who owns and controls the institution concerned and does this matter?
- How has the text been distributed?
- What are the major values, ideologies and assumptions underpinning the text or naturalised within it?
- What criteria have been used for selecting the content presented?
- To whom is the text addressed? What is the target audience?
- What assumptions about the audience’s characteristics are implicit within the text?
- What assumptions about the audience are implicit in the text’s scheduling or positioning?
- In what conditions is the audience likely to receive the text? Does this impact upon the formal characteristics of the text?
- What do you know or can you assume about the likely size and constituency of the audience?
- What are the probable and possible audience readings of the text?
- How do you, as an audience member, read and evaluate the text? To what extent is your reading and evaluation influenced by your age, gender, background etc?
- Research your text on the internet. Use the de.li.cio.us tags that are in the sidebar on the main Macguffin page to guide your research. These links are some of the best sites for Media Studies.
- Post up all evidence of research on your blog. You are looking for the following: reviews, newspaper/magazine articles, useful book titles linked to your text, relevant theory, relevant media issues and debates, information about wider contexts, etc.
- Don't just cut and paste mindlessly - be selective, try to summarise the information, comment on it and explain why it is useful. Also, make sure that you include specific links to all the sites you find.
- Feel free to be as creative with your blogs as you can. Include pictures, clips, reflections, links, etc.
- Prepare a presentation to be given to the class during the first week you return. In this you will show everyone your blog and talk through the research you found. Also, you will need to put together a five-minute Powerpoint presentation that summarises what you've found out. Remember the Significance, Structure, Simplicity, Rehearsal checklist you recently learnt that helps make a more interesting presentation.
Wednesday, July 08, 2009
Wednesday, July 01, 2009
Internet Institution Case Study HW
Who owns the site?
Do they also own any traditional media businesses?
What other internet sites do they own?
What is its revenue?
What is its overall worth?
Research five key facts about the institution.
Find three quotes (with references) about the institution.
Summarise two linked Wikipedia articles (5 bullet points each) that are listed at the end of the main article.
List the key info provided on the company’s corporate homepage.
Monday, June 22, 2009
Video Evaluation HW
1. Write a self-evaluation (on your New Media blog) of your video, summarising the info on your feedback forms. Make explicit reference to the level descriptors (ACTUP) and WWW/EBI. These descriptors can be found on the VLE under MEST 4 Mark Sheme Grid in the New Media section.
2. Create a links list in your sidebar (on your blog) for the New Media blogs of everyone in 12C1 & 12D1.
3. Watch & compare all the videos produced by students in another class (12D1 if you're in 12C1, and vice versa).
4. Select the FIVE best and post links to the specific videos or embed them in a new posting (on your blog).
5. For each video you choose, award the student an ‘eCommendation’ in their comments section. Explain why (ACTUP) and thank them for their efforts.
If you missed any lessons this week or last, you must go to the VLE and download MEST 3 Internet L.4-6. Then you should do all the activities you've missed. There is a Word document (Mark Scheme Grid) that goes with lesson 6, also on the VLE.
Wednesday, June 10, 2009
New/Digital Media HW - Internet
1. Set up a new blog called MEST3 Critical Perspectives
2. Post up the address in the correct comments section (below) before the deadline
3. Create a ONE MINUTE video that consolidates your learning this week (you should use Premiere or Movie Maker); post it on YouTube (you may need to set up an account); and embed it into your blog
4. Include text (summarising some of the information you’ve learned); images (moving or still; shot yourself or found online); and an appropriate soundtrack
5. Answer the key questions in your video that you've covered this week - What is so special about the internet? What is wrong with the internet? How does the internet change audiences?
Use the Powerpoints from the lesson to help you by clicking Mest3 Internet L1-3. This will take you to the VLE (after logging in) where you can download the slides with all the key information (at the top of the Year 13 Media page).
Monday, June 08, 2009
Monday, May 18, 2009
Best Independent Study Work!!
Module 6 Exam Revision
- Read through all Module 6 notes, handouts and past essays/practices.
- Read and revise all the Issues & Debates/Media Theory revision sheets...
- Effects Theory (hypodermic needle model...passive audience, cultivation theory + desensitisation, two-step flow),
- Reception Theory (context of consumption + David Morley...dominant/negotiated/oppositional readings)
- Uses & Gratifications Theory (Blumer & Katz, Denis McQuail...active audience)
- Narrative Theory (Propp, Levi-Strauss, Barthes, Todorov)
- News Values (Galtung & Ruge)
- Audience Profiling (demographics, psychographics, the four Cs)
- Advertising (covert advertising, product placement, sponsorship, plugs, viral advertising)
- Postmodernism (pastiche, parody, irony, playfulness, reflexivity, ambiguity, intertextuality, bricolage, hybridity, Baudrillard...hyperreality, simulacra)
- Marxism (Althusser...ISAs, interpellation, Gramsci...hegemony)
- Pluralism (media literacy, audience choice, media as fourth estate)
- Ownership (vertical/horizontal integration, synergy)
- Globalisation (digital revolution, new technology/new media, cultural imperialism, the 'global village')
- Revise everything you've ever covered in Media Studies this year and last year as this is the synoptic unit...
- Genre, especially genre theory (Altman, Neale, Maltby, Phillips etc.)
- Representation, especially feminist theory (Mulvey, Clover, Gauntlett, Gunther, Tuchman, Elasmar, Miles, Cortese, etc.) & post-colonialism (Hall, Nandy, Spivak, Bhahba etc.)
- Documentary (mediation, construction, Direct Cinema, Cinema Verite, reality TV)
- Film & Broadcast Fiction, especially film language (cinematography, editing, mise-en-scene, sound)
- Module 1 MIGRAIN keywords/glossary
- Keep reading the 'Media Keywords A-Z' handout (the big one) and test yourself on media terminology.
- Revise your wider contexts timelines.
- Keep up-to-date with media developments right up to the exam. Log on to Media Guardian every day and keep posting summaries and links to them on your blogs!
- Do timed practice - carry out comparisons of a range of two-minute (or less) moving image sequences, so analyse and compare...
- extracts, title sequences and opening sequences from any genre of TV programme, film (soap, sitcom, documentary, news, gangster, thriller, etc.).
- TV adverts and film trailers.
- video games, music videos and internet viral videos.
Remember, the question is always..."Using the comparison of these two texts as your starting point, explore the media issues and debates which they raise."
It is vital that you practice under exam conditions - spend 30 minutes note-taking/annotating/planning (and watch the extract three times during this period) and then one hour writing your answer.
If you are short for time then you can always just do the 30-minute note-taking exercise on some days but try to do this as often as possible (every day?). Remember to use two sides of A4 paper (one for Text 1, one for Text 2) and include the following sections going down the page...
- form & function
- similarities & differences
- key concepts (MIGRAIN)
- theory
- issues & debates
- wider contexts (SHEP)
- other texts
Don
Module 4 Exam Revision
- Read through all notes, handouts and past essays on the key topics...
Genre...
Genre pack, Slasher pack, repertoire of elements worksheets (on each slasher film), watch key clips from the texts again (they might still be available on YouTube but most of the links here have been taken down on this list...do a new search and you mind find them), genre theory quotes, your own self-produced revision guides, teacher's summary notes, essay plans, etc.
- Read through all 'Representation' and 'Genre' past questions - identify keywords etc.
- Write essay plans for as many different questions as possible (all of them if you can). See these particularly good ones from past students...Alice, Heena, Jaskeerat, Jatinder, Kalpan, Pip. And if you post them up to your Med 5 blog as they did we can give you some feedback on them.
- Complete as many timed essays as possible (45 minutes/question).
Thursday, April 23, 2009
13C1 Cover Work Miss Holliday P5 & 6 Fri 24th April
- Sign a paper register and leave it on my desk so that I can mark your attendance into SIMS when I return on Monday.
- Period 5 - You need to complete the revision quiz which covers key theories, issues and debates which you need to know. These are relevant not only for the MED 4 exam questions but also for your MED 6 and your MED 5 Independent Studies. Think about how these theories etc can be applied to your own work. Leave the revision quizzes, with your name on them on my desk please. (You must not leave the room during P5).
- Period 6 - you may go the LRA to do independent work on your MED 5 final versions.
Homework: MED 5 Independent Study & review your Genre packs focusing on conventions & theories, debates etc. ready for a timed essay on Tuesday's lesson.

