Pre-production is an essential part of the filmmaking process. You now need to plan your THREE TikTok videos in detail to ensure you capture everything you need when filming.
- personal information from the artist
- replication of a social media trend (eg ‘bees in a trap’ video, ice-bucket challenge)
- extracts from podcasts, press conferences, red carpet appearances and/or promotional interviews
- clips from a music video
- any other content you feel is appropriate.
- interviews/AMAs with the artist
- content created by the artist
- performances, live shows or personal appearances
- the artist interacting with fans
- fan-made content
- merchandise or promotion of the band’s music
Remember CLAMPS: Costume, Lighting, Actors (cast, placement, movement, expression), Make-up, Props, Setting.
Costume
What will your artist wear? What other costumes will be required? What is the costume supposed to communicate to the audience? How does this link to genre or constructing representations?
Lighting
How will you light the different scenes in your videos? Day or night? Interior or exterior? If outside, can you use streetlights, shadows, reflected sunlight or other creative techniques to achieve the lighting style you want? If inside, experiment with creative lighting techniques using windows, blinds, artificial lights, phone flashes, ring lights and more. You may also want to use our professional lighting set-up with a white or greenscreen background depending on how you plan to conduct the interviews - speak to Mr Ray if you want to arrange this for an after-school filming session.
Actors/performers
The first thing you need to plan is your cast - who will be in your production? The key casting is obviously your artist but you may have other characters too. Try and cast people who are reasonably similar to the character or performer they are playing (both in age and personality). Next, plan their placement and movement in key scenes - how will the audience get to know them? How do you plan to position the audience to connect with your artist?
Make-up
Plan any make-up you require - this can be very important for music artists.
Props
What props will you require? Remember, you can't use anything that might resemble a weapon in a public or school location (this is VERY important).
Setting
This should already be largely planned using your video treatments. However, now is the time to specify exact locations. For external locations, try and take pictures of settings or use Google Maps and Google Earth. Spending quality time planning your locations can make a huge difference to the professionalism of your production. AQA also seem to prefer external rather than school-based locations - particularly for a brief like this.
YouTube guidance
...And here's Darius Britt on the top 15 mistakes new filmmakers make - there are a few key aspects of Mise-en-scene in there:
3) Shot list
Remember, a shot list is a full list of all the shots in your video with information for each of them (shot type, action/movement etc.) Creative shot choices aside, it’s easy to forget that a shot list is a strategic document. Creating a shot list is essentially like creating a shooting gameplan for the day.
Here's our friend Darius with a reminder of the different shot types and angles:
Here are some top tips for writing a shot list:
Your shot lists need to contain EVERY shot you plan to film for your every video AND additional shots to create flexibility when editing. These additional shots are often close-ups, cutaways, alternative angles or similar. Cutaways are important as TikTok videos generally have fast-paced editing so you'll need a LOT of shots.
We advise using a simple table on Microsoft Word or Google Docs to set out your shot list - you can find an example from a short film here. It makes sense to write your shot list by scene or location rather than a huge list of every shot in the promo video in chronological order.