Monday, October 31, 2016

Critical Investigation Task #1

Before you know it, you'll be needing to write your Critical Investigation essay - which means we need to step up our preparations to make sure we have everything in place. 

We have designed a series of tasks to help you complete comprehensive research and analysis of your chosen text and topic. All of the work you complete over the next few weeks will go into your Notes and Quotes document and will mean that you write your first draft of the Critical Investigation with exceptional research behind you. 

Final Deadline
All the preparatory tasks need to be finished by the week before Christmas: Friday 9 December. You will then have the Christmas holidays to write the first draft of your 2,000 word essay.

TASK #1 TEXTUAL ANALYSIS
TASK #1 DEADLINE: SET BY YOUR MEST4 TEACHER

Carry out close textual analyses of at least TWO chosen scenes/extracts/clips from your PRIMARY text and post them up on your blog. 

The extracts should be able to exemplify some of the key points you wish to make in your Critical Investigation and link with some of the following key areas raised by your text...

Issues and debates 
Representation and stereotyping; Media effects; Reality TV; News Values; Moral Panics; Post 9/11 and the media; Ownership and control; Regulation and censorship; Media technology and the digital revolution – changing technologies in the 21st century; The effect of globalisation on the media.

Theories
Semiotics; Structuralism and post-structuralism; Postmodernism and its critiques; Gender and ethnicity; Marxism and hegemony; Liberal Pluralism; Colonialism and Post-colonialism; Audience theories; Genre theories.

Ideally, make sure it is an extract you haven't analysed before and embed the YouTube link in your posting if you can.

Think of each analysis as like a MEST 3 exam analysis but with one text instead of two - so you need to cover MIGRAIN and SHEP with detailed reference to specific aspects of the text. You are advised to watch the extract several times and to make detailed notes before embarking on the write-up, which should be in essay format (NOT in note form). 

Use our Key Concepts Glossary to help you think about terminology to use. You should be including as many of these keywords and ideas as possible in your analysis (where relevant...this won't always be the case). You should also include ideas from the essential Media Keywords A-Z - another fantastic resource you should be reading religiously.

Good luck!

NDM News: Citizen journalism and hyper-reality

Citizen journalism is a vital aspect of our case study on the impact of new and digital media on news.

It provides a more positive reading of how new technology can change the way news is created and consumed and also gives us the chance to consider Baudrillard's theory of hyper-reality.

Media Magazine ran a reality special edition a few years ago that explored these issues in some depth. Your blog task is to read two (or more!) articles from MM30 and complete the tasks below.

Blog tasks

Citizen journalism and UGC (user-generated content)

1) Read the article from Media Magazine: The Rise and Rise of UGC (Dec 2009). Use our Media Magazine archive, click on MM30 and go to page 55.

2) Create a blogpost where you make notes from the article under the following headings: 
  • examples
  • theory (audience reception etc.) 
  • benefits to institutions 
  • benefits to audience 
  • wider issues and debates 
  • SHEP
3) What is meant by the term ‘citizen journalist’?

4) What was one of the first examples of news being generated by ‘ordinary people’?

5) List some of the formats for participation that are now offered by news organisations.

6) What is one of the main differences between professionally shot footage and that taken first-hand (UGC)?

7) What is a gatekeeper?

8) How has the role of a gatekeeper changed?

9) What is one of the primary concerns held by journalists over the rise of UGC?

10) Offer your own opinion (critical autonomy) on the following:

What impact is new/digital media having on:
  • news stories
  • the news agenda (the choice of stories that make up the news)
  • the role of professionals in news

Hyper-reality and the digital renaissance

1) Read the article from Media Magazine: Hyper-reality and the digital renaissance (Dec 2009). Use our Media Magazine archive, click on MM30 and go to page 59.

2) Create a new blogpost called 'Hyper-reality and the digital renaissance' and make notes from the article under the following headings: 
  • examples
  • theories 
  • positive aspects of new technology (or 'digital renaissance' 
  • negative aspects of new technology on audiences and society  
  • wider issues and debates 
3) The article was written in 2009. Offer three examples of more recent social networking sites or uses of technology that support the idea of a 'digital renaissance'.

4) How do live streaming services such as Periscope or Facebook Live fit into the idea of a 'digital renaissance'? Are these a force for good or simply a further blurring of reality?

5) How can we link the 'digital renaissance' to our case study on news? Is citizen journalism a further example of hyper-reality or is it actually making news more accurate and closer to real life?

Finish this for homework - due date confirmed by your exam teacher.

Remember, this is in addition to the regular NDM stories on your blog - two due every week without fail.

Friday, October 21, 2016

The decline in newspapers: MM case studies

With impeccable timing, the latest issue of Media Magazine has two case studies on British newspaper brands and their recent decline.

The New Day
The New Day was a brand new newspaper launched by institution Trinity Mirror earlier this year and folded after just two months. Complete the following tasks on your blog:

1) Read the feature: 'A New Day for British journalism' on page 6 of Media Magazine 57 (our Media Magazine archive is here).

2) What was the New Day trying to achieve?

3) List the key statistics on the first page: how many people buy newspapers in the UK? How has this declined in the last year?

4) What audience were the New Day trying to attract?

5) Why do you think the New Day failed so spectacularly? There are several possible reasons listed in the article but do develop your own opinion here as well.

The Guardian
The Guardian is another British newspaper struggling with a steep decline in print sales. However, the Guardian's survival strategy has been built around a global online approach to digital content. Complete the following tasks on your blog:

1) Read the feature: 'Can The Guardian survive in a changing media landscape?' on page 9 of Media Magazine 57.

2) List the key statistics on page 10: How many unique digital browsers used the Guardian website in June 2016? What are The Guardian's latest print sales figures? How does this compare to the Telegraph? In terms of finances, how much did the Guardian lose in 2015? 

3) What has been The Guardian's strategy for reversing this decline?

4) What global event did The Guardian's digital coverage win awards for?

5) In your opinion, will the global website strategy be enough to save The Guardian?

Remember you also have the ongoing work on the future of journalism to complete over half-term. This is quite a lot of work but by the end of it you will have a huge amount of knowledge and information regarding the impact of new and digital media on the newspaper industry.

Good luck!

Monday, October 17, 2016

Critical investigation research: Media Magazine and online research

The next step for our critical investigation research is searching the archives of Media Magazine and other online sources.

Media Magazine archive

By now, you should have over 2,000 words in your Notes and Quotes document and will still have a huge amount to read and watch. Today, we’re going to focus on another brilliant resource for our research: the Media Magazine archive.

We have the last 27 issues of Media Magazine in pdf format and also in the archive is a Word document with the contents for each issue. This means it will be easy to go through all 20 issues and identify articles that could help with your topic.

You can also search the Media Magazine website - our exclusive Greenford log-in details are:

Username: greenford
Password: greenfordmm

Once you’ve identified the articles, you can then read and research them to add to your Notes and Quotes document.


Media Edu

Another online resource that contains a large number of case studies and articles on key media issues is mediaedu.

Click on the top right box 'Login' and use our exclusive Greenford Media log-in:

Username: greenford
P/W: greenfordedu

You may need to search for a few different aspects of your topic but you will find some excellent case studies, theories and more on this website.



e-Jump Cut online media journal

Jump Cut is an online contemporary Media journal with an archive dating back 40 years. It is published every year and each issue offers around 50 articles on aspects of film and media, often looking at controversial or niche topics. The current issue is available here and the archive can be found here.

It's definitely worth searching the e-Jump Cut archive for articles on your chosen topic – there are hundreds to choose from. Note, you don't need a log-in for Jump Cut, the material is available for free online.


If you have a problem with any of the links or log-ins then please let me know.

Good luck!

NDM News: The future of journalism

One of the key aspects of our case study is considering the impact new and digital media is having on journalism and the vital role news plays in society.

This builds on our work exploring the impact of technology on newspapers and whether news should be free. You've already completed the blog tasks on paywalls and the decline in the newspaper industry and now we need to explore the important role news reporters play in revealing corruption in politics and society.

We've got some excellent video resources to work with on this topic. Both of our videos refer to the 2016 Best Picture winner at the Oscars - Spotlight. This is director Tom McCarthy's film based on the true story of Boston Globe reporters investigating widespread child abuse in the Catholic Church. We highly recommend you watch this film as part of your ongoing case study work on News.

John Oliver on journalism
British comedian John Oliver presents a show called Last Week Tonight on HBO in America. Back in August he put together a report on the decline of journalism in America and its replacement by 'clickbait' stories rather than real news. Watch it here:



Clay Shirky on news: don’t build a paywall around a public good
Clay Shirky is a professor at New York University and a worldwide expert on digital and social media. He's a vital media theorist for our case study on News and he makes a compelling argument for the role news plays in society. Interestingly, he argues against paywalls - presenting an alternative to David Simon's Build The Wall argument that you have already studied and posted to your blog.

Blog tasks

1) Go to the Nieman Lab webpage (part of Harvard university) and watch the video of Clay Shirky presenting to Harvard students

2) Play the clip AND read along with the transcript below to ensure you are following the argument. You need to watch from the beginning to 29.35 (the end of Shirky's presentation).

3) Why does Clay Shirky argue that 'accountability journalism' is so important and what example does he give of this?

4) What does Shirky say about the relationship between newspapers and advertisers? Which websites does he mention as having replaced major revenue-generators for newspapers (e.g. jobs, personal ads etc.)?

5) Shirky talks about the 'unbundling of content'. This means people are reading newspapers in a different way. How does he suggest audiences are consuming news stories in the digital age?

6) Shirky also talks about the power of shareable media. How does he suggest the child abuse scandal with the Catholic Church may have been different if the internet had been widespread in 1992?

7) Why does Shirky argue against paywalls? 

8) What is a 'social good'? In what way is journalism a 'social good'?

9) Shirky says newspapers are in terminal decline. How does he suggest we can replace the important role in society newspapers play? What is the short-term danger to this solution that he describes?

10) Look at the first question and answer regarding institutional power. Give us your own opinion: how important is it that major media brands such as the New York Times or the Guardian continue to stay in business and provide news?

Complete for homework - due date set by your exam teacher.

Thursday, October 13, 2016

NDM story index

The two new/digital news stories you are posting each week are vital to show you are building a range of examples for the MEST3 exam in the summer.


NDM story index

For revision purposes, it's important you have quick and easy access to all the stories you have found all year. In order to facilitate this you need to compile an index of ALL of your NDM stories from the last five weeks. This homework was first set on Friday 9 September which means you should have a minimum of 10 stories in your index.

Your index should have the story number (starting with your first story back in September as #1), the headline and a link to your blog post for that story

If you want to see an example, look at this NDM story index from Rabia - who achieved an A* in Media last year. This NDM index from another of our former students is also very good and she went on to get an A grade. Quite simply, you need this level of quality and detail in your story index if you want a top grade this year.

Due: by lunchtime

Tuesday, October 11, 2016

Critical Investigation: Notes and Quotes

You should by now have an in-depth, completed Critical Investigation Proposal on your blog. 

The next step is to develop a 'Notes and Quotes' document to contain all your research. This document will eventually be many thousands of words and contain all your links, ideas, comments and quotes from everything you read and watch. It is essential that you have a wide collection of research and notes before you write a single word of your actual essay.

Rabia achieved an A* in Media last year and was interviewed for a PiXL video explaining how she researched her critical investigation on masculinity:



What does a great Notes and Quotes document look like? Here is Rabia's 11,000 word masterpiece that she discusses in the video and led to the 48/48 full marks essay. You might also want to have a look at former student Navneet's Notes and Quotes blogpost - and bear in mind she too went on to write an outstanding essay that achieved 47 out of 48 marks.

Your classwork AND homework is to start your Notes and Quotes document and reach at least 2,000 words - due after half-term. 

You may want to do this on Microsoft Word initially but you WILL have to publish everything you've got to your blog at least once a week for the next month.

Fortunately, you already have a template for this document from the last section of your Critical Investigation Proposal. Indeed, you may have already copied everything over into a new blogpost under the heading Research Plan. 

Either way, you now need to create a new blogpost called Notes and Quotes and start watching, reading and writing up any thoughts, ideas, quotes or comments you think of while you research.

You'll need this on your blog - with at least 2,000 words of content - for your first double Media lesson after half-term - good luck!

Sunday, October 09, 2016

Newspapers: the effect of online technology

We've read an important handout on the impact new and digital media has had on the newspaper industry and now need to develop our knowledge and understanding further.

If you missed the lesson or want to go over any of the key details the handout is here: Newspapers: The effect of online technology. Make sure you've read and highlighted the text and completed the tasks.

Blog tasks

Based on the handout you've read and the links provided, answer these questions on your blog with detailed, in-depth paragraphs. Remember, critical autonomy means forming your own opinions on these issues.

1) Do you agree with James Murdoch that the BBC should not be allowed to provide free news online? Why?

2) Read this blog on the Times paywall three years on.

3) Was Rupert Murdoch right to put his news content (The Times, The Sunday Times) behind a paywall?

4) Choose two comments from below the Times paywall article - one that argues in favour of the paywall and one that argues against. Copy a quote from each and explain which YOU agree with and why.

5) Read this article from the Media Briefing on the continuing decline of the newspaper industry

6) Why do you think the Evening Standard has bucked the trend and increased circulation and profit in the last two years?

7) Is there any hope for the newspaper industry or will it eventually die out? Provide a detailed response to this question explaining and justifying your opinion.

Finish for homework if you don't get it done in the lesson: due date confirmed by your MEST3 exam teacher.

Thursday, October 06, 2016

Mr Halsey cover work: Friday 7 October

I'm sorry I can't be in school on Friday 7 October - I'm at an AQA training course.

The work is exactly as you've been working on this week. Details below:

13D (P4)
Continue the work you have been doing this week: the blog tasks on the decline in the newspaper industry. This is due on Monday.


13C (P5&6)
Continue your work on the critical investigation project proposal which is due today. You need to make sure yours is finished and posted by 3pm.

If you have finished your project proposal, move straight on to the research and develop your research plan way beyond the initial five sources in your proposal. 

Any questions, Mr Qureshi is available or send me an email.

Good luck!

Wednesday, October 05, 2016

Media Awards nominations!

With the Media Awards rapidly approaching we are delighted to announce this year's nominations!

The quality level at both GCSE and A Level was exceptionally high and it has been an extremely difficult process narrowing down the nominations for our Oscars-style event. To find out the winners you'll need to attend the exclusive Arthouse-themed ceremony on Tuesday 18 October. Tickets go on sale Monday 10 October and cost £3 if purchased in the first week. The price then goes up to £5 but be quick - the Awards have sold out days in advance for the last few years!

Media Awards 2016 Nominations

A Level

Best Y12 Original Screenplay
Insanity
Kiss of Death
Loop

Best Y12 Production Design
Project KR
La Sombra
Transgression

Best Y12 Dialogue/Voiceover
Amelia
La Sombra
Transgression

Best Y12 Cinematography
Exposure
My City
TicTacToe

Best Y12 Sound Design
Kiss of Death
Amelia
TicTacToe

Best Y12 Film Editing
Hunting Season
My City
Exposure


GCSE

Best GCSE Cinematography 
Flight – William Welhenage 
Buried Alive – Emman Chaudhry
Song - Hitik Gohil

Best GCSE Music Video Concept
Perfect – Sabrin Ibrahim
Buried Alive – Emman Chaudhry
Seven Nation Army – Mohammed Omar

Best GCSE Production Design
Hotline Bling - Krissah Rolle 
Dollhouse – Zayna Malik
In the End – Jason Boachie

Best GCSE Editing
Not Afraid – Hussein Hamume 
Red Lips - Narin Omar
Thrift Shop – Abdullah Al-Fadhli


Acting

Best Actress/Actor
Katie Foster – Kiss of Death
Saanya Shah - Amelia
Sabrin Ibrahim – Perfect 
Zayna Malik - Dollhouse
Callum Louis – La Sombra
Mamduh Adan – Hunting Season
Hussein Hamume – Not Afraid
Jason Boachie – In The End



Congratulations to all our nominees and see you at the Media Awards!

Visiting speaker: Debbie Klein at GHS Friday morning!

This is a reminder that all Media students who are free must attend the Speakers for Schools talk by Debbie Klein on Friday 7 October at 9.25am.

This is a brilliant opportunity to hear from the CEO of Engine, a media company that covers digital communications, advertising, direct marketing, data, public relations, brand consultancy and sponsorship.

The talk will involve showcasing some of Engine's marketing campaigns and talk through the advertising process from receiving the brief from the client to developing and launching a campaign. They have produced campaigns for a wide range of companies and organisations including Sky, Nestle, Coca-Cola, Warburtons, Unilever, Toshiba, Lexus and The Royal Navy.

Make sure you prepare a question to ask Debbie Klein in the Q&A that will follow the talk. This may involve the skills required to work in the media industry but also think about the your key media issues and debates this year: How has new/digital media affected the advertising industry? Is social media the game-changer that some people believe it to be? How much harder is it to reach audiences in the digital age?

Mr Bush will be at the talk and taking a register so make sure you are there on time. The details:

Debbie Klein - Speakers for Schools visit to Greenford High School
Friday 7 October
Time: 9.25am
Lecture Theatre

Enjoy the talk!

Sunday, October 02, 2016

Mr Halsey cover work: Monday 3 October

I'm sorry I can't be in school for my 13D lesson P3&4 - I'm at an A Level Media conference.

The work is exactly as we discussed on Friday: the blog tasks on the decline in the newspaper industry.

You've got all week (including Friday's lesson) to work on this but there IS a lot of work so stay focused and you'll get through it steadily.

Any questions, Mr Qureshi is available or catch me later in the week.

Good luck!