The Decline of Print Media Articles

Check back here regularly for updated stories on your New/Digital Media case study topic.

For each article - read, paste onto your MEST3 blog, and highlight key points/information.

News International launches Sun - and News of the World - archive website (04/01/11)

Rupert Murdoch joins Twitter? News Corporation chief seemingly tries to break with 2011's annus horribilis by tweeting 'with his own voice, in his own way' (01/01/12)

Media predictions for 2012: media business and advertising Endemol could come up for sale if it can restructure its debt, while the Olympics are expected to prop up the ad market (30/12/11)

iPads and Kindles force newspapers further away from print Economics of the digital world are only too evident to the press as handheld devices strike a death knell for old business models (25/12/11)

Coursework Tutorials

For 13C, you will be each be receiving a crucial one-to-one coursework tutorial with Macguffin during January 2012. However, you must have completed all the Xmas blog tasks to be eligible for this so these need to be done by the lesson we return after Christmas (Tuesday 03-01-12). Also, when you attend the tutorial you must bring your fully organised research folder with you (containing notes, plans, highlighted/annotated photocopies, etc.) so get those in order now if you haven't done already.

Finally, the deadline for the completed first draft of the Critical Investigation is...

• Tuesday 31st January '12

This means that if you have a tutorial towards the end of the January exam period you will only have a few days to get all 2000 words done (with footnotes and a full bibliography for it to be accepted) so the advice would be to get in early for a tutorial so you can start the essay as soon as possible.

MEST 4 Xmas Task #6

The following needs to be done by 13C and completed by the day we return after the holiday: 3rd January 2011...

INTRODUCTION & FIRST/SECOND PARAGRAPHS

Type out the full title of your Critical Investigation, highlighting what you consider to be the keywords in a different colour.

Then write out the first/second paragraphs and post them on your blog. This is usually the hardest part in any essay (along with the last one!) Obviously, it must be a clear introduction that makes reference to the keywords in the title and outlines the various areas that you will be exploring in the course of the essay. It may introduce a hypothesis (something that you will seek to test/prove during the next 2000 words). For example, you may be arguing that your contemporary textual examples demonstrate a change in the representation of a particular social group. It's a bit like a debate in this sense - you are putting forward a proposition and making points that will back it up (although you will also be given credit here for considering both sides of the argument too).

Then, write the next paragraph and post it on your blog. Remember that you're looking to include at least one quote/reference per paragraph and often considerably more. It may help to look at some of the best essays from last year, from 2010, from 2009, from 2008, from 2007, and from 2006 (all top grades, although all except 2010/2011's are from a different specification, don't forget) to get an idea of the style and format required. But take care - plagiarism will always be found out so don't even consider copying from others...best to look on a day when you won't be writing as other people's work can sometimes be a bit disabling.

Good luck with everything here - yes, you're going to be very busy but you want to get the top grades and get into top universities so this is what's required!

If anyone needs help over the holiday then please email us and we'll try to get back to you asap.

MEST 4 Xmas Task #5

The following needs to be done by 13C and completed by the day we return after the holiday: 3rd January 2011...

ESSAY PLAN

Produce a detailed essay plan for your independent study, covering everything that you hope to include in your submission. Break your ideas and research down into sections and paragraphs with headings, summaries and a list of references that you hope to include at each step. You can see some decent ones from previous years by clicking on Jaleesa or Manjoth or Jatinder or Avneet or Madenah.

Make sure that you label each point you hope to include by linking it to Key Concepts (MIGRAIN) and Wider Contexts (SHEP). (You could just include the initial letter in brackets). This way you can see whether you have covered everything that you need to in an even way. Also, ensure that you think about where you will include theories/theorists, issues/debates and media keywords. (Keep the 'Essential Word Dictionary' handy).

This will make writing your essay so much easier. However, it is a big task as it requires you to read through all your research very carefully and browse through each other's blogs as there may be some overlapping areas of research you could share with each other.

You may want to produce this plan as a straightforward series of bullet points or as a more complex mindmap. If it's the latter you may have to do it by hand and then scan it in before posting it up on your blog. Or you may want to try out an online mind-mapping tool like bubbl.us.

MEST 4 Xmas Task #4

The following needs to be done by 13C and completed by the day we return after the holiday: 3rd January 2011...

ADDITIONAL WEB RESEARCH

Although books carry more authority, the internet is an excellent resource and you should be searching regularly to identify additional ideas and references related to your Critical Investigation.

In particular, you will find up-to-the-minute, current information and opinion about your topic and this always scores highly with the examiners so it's important to continue online research all the way through until you hand in your final essay. A crucial platform that you really ought to cover - New Media and Digital Technology is always changing, for instance. Key places to keep track of this are...

• A Level Media Studies subscription sites - we have paid for you to have free access to both the MediaMagazine (search the archive or browse through past copies), and MediaEdu (spend time, in particular, looking at the theory, new media and key concepts resources)...both are excellent and contain information pitched just right at your level of understanding. (NB: Email Macguffin for passwords if you don't have them);

• broadsheet newspaper sites, especially MediaGuardian (it's essential you get into the habit of reading this every week, preferably on a Monday), and the Independent Media;

• media education sites - the biggest and best is MCS; but there's also Media Literacy, Film Education, Screen Online...

• film review sites like IMDb (use the 'external reviews' link on the sidebar whenever you're on a chosen film) and Rotten Tomatoes;

• film magazines online like Sight & Sound, GuardianFilm, Empire, and Senses of Cinema;

• Wikipedia, naturally: a useful starting point for any web search, but make sure you avoid referencing this directly...it makes you look like a beginner. Provides, however, a good overview and. essentially, a list of 'References' and 'External Links' at the end of each entry;

• the best student essays from 2011, from 2010, from 2009, from 2008, from 2007, and from 2006 : in particular, look at their quotes (usually highlighted by a footnote number) and bibliographies (at the end of each essay) as they will have often identified some of the best quotes for your topic. But, as ever, be wary of the temptation to plagiarise - you should only 'borrow' a few quotes from each person's essay!

Over the holiday, continue with your internet research, using the Google Search Tips you've been shown to help you refine your searches and, of course, the Google academic search engine: Google Scholar.

Post up AT LEAST 20 additional quotes, with full article titles (and hyperlinked web addresses) and an explanation about each one saying how it's linked to your study.

MEST 4 Xmas Task #3

The following needs to be done by 13C and completed by the day we return after the holiday: 3rd January 2011...

HISTORICAL TEXT ANALYSIS & RESEARCH

Research a historical text that you can use to compare with your contemporary one (that is the main focus of your investigation). By 'historical' it is meant anything pre-2000 but the 40s, 50s, 60s or even 70s might be more fruitful because they pre-date many of the important changes that have occurred more recently (such as the gains for women as a result of feminism; or greater equality for ethnic minorities now that we are - arguably - a more inclusive and multi-cultural society; or the ground-breaking developments in new media/digital technology). The purpose here is to be able to demonstrate...

• how society has changed over the years and how these changes are reflected in different media texts, or - to put it another way...
• how popular culture reflects the 'spirit of the age' or zeitgeist

Ideally, you will watch at least one film/TV programme/video game/music video from the past, make notes on it and research it in Media/Film Studies textbooks and on the internet. The best option is to watch/play the whole text on DVD/online or otherwise you might be able to see extracts on YouTube.

• How is it similar/different to your text?
• How does this show how the genre/society has changed?

Through this you will become aware of developments in the genre you are researching - look for a range of titles (at least five) that you can refer to in your essay - and you should be able to link them to the wider contexts that were present at the time. It's also worth noting that you will be rewarded for considering your topic across different platforms.

If you can't get hold of the text it's not the end of the world - you are stuck with doing just secondary research instead of this and primary research. Just make sure you do plenty of it.

List your media texts, research, analysis and links/bibliography in a detailed blog post.

MEST 4 Xmas Task #2

The following needs to be done by 13C and completed by the day we return after the holiday: 3rd January 2011...

ADDITIONAL BOOK READING/BIBLIOGRAPHY (SO FAR)

As you know, a detailed bibliography is crucial for the top grades in the coursework. Please refer to the Essential Reading List which contains titles of 45 of the most important books for the Critical Investigation, all of which are either in the school library or media suite.

Those underlined are the twenty most important but, obviously, not all of the texts on this list will be directly relevant for you...you'll need to spend a fair amount of time searching through them (especially the contents and indexes) to find the key quotes and ideas that will impress the examiners.

You must include references to quite a few of these books if you want an A or B so borrow/buy these books and read them over Christmas: one/person from the Media Suite and you MUST sign them out with Mr Babu and you MUST bring them back the day we return after the holiday).

Then please include the following in a blog posting...

• Author-Year-Title-Place-Publisher info;
• Quotes (+ Page References) from the book that can be linked to your study;
• A short explanation of each one explaining how it is relevant to you.

Finally, post up on your blog a Complete Bibliography (So Far) to include ALL the books you currently have quotes from. It MUST contain at least TEN different books.

Use this 'Guide to writing bibliographies' to help or try this really useful bibliography creator: 'BibMe'.

MEST 4 Xmas Task #1

The following needs to be done by 13C and completed by the day we return after the holiday: Tuesday 3rd January 2011...

TEXTUAL ANALYSIS

Carry out close textual analyses of at least TWO chosen scenes/extracts/clips from your main text and post it up on your blog.

The extracts should be able to exemplify some of the key points you wish to make in your Critical Investigation and link with some of the following key areas raised by your text...

• issues and debates

Representation and stereotyping; Media effects; Reality TV; News Values; Moral Panics; Post 9/11 and the media; Ownership and control; Regulation and censorship; Media technology and the digital revolution – changing technologies in the 21st century; The effect of globalisation on the media

• theories

Semiotics; Structuralism and post-structuralism; Postmodernism and its critiques; Gender and ethnicity; Marxism and hegemony; Liberal Pluralism; Colonialism and Post-colonialism; Audience theories; Genre theories

Make sure it is an extract you haven't analysed before and embed the YouTube link in your posting if you can.

Think of each analysis as like a MEST 3 exam analysis but with one text instead of two - so you need to cover MIGRAIN and SHEP and you are advised to watch the extract several times and to make detailed notes before embarking on the write-up, which should be in essay format (NOT in note form).

Also, use the Key Concepts Glossary to help you think about terminology to use. You should be including as many of these keywords and ideas as possible in your analysis (where relevant...this won't always be the case), along with ideas from the essential Media Keywords A-Z that you should be reading religiously!