Sunday, May 10, 2015

New/digital media - bonus revision materials

Mr Bush has already put a huge amount of brilliant revision material on this blog for your upcoming MEST3 exam. Here's some bonus material from YouTube and Media Magazine...

How Social Media Can Make History - Clay Shirky TED talk



Dan Gillmor: The Future of Journalism




Mass Amateurisation

This Wikipedia entry on Mass Amateurisation (another term for discussing how digital media has empowered audiences) is a great revision tool.


Media Magazine

Thanks to you cataloguing our back issues of Media Magazine, we have a great list of potential articles that will give you the variety of perspectives that A grade students offer. Our Media Magazine archive is here - look at the below and read anything and everything you can...

MM34
Have Your Say: How is Internet Commenting Changing the News Media?

MM35
Pain, Privacy and the Press Pack: the Ethics of News Media Culture

MM36
Comments Please: Who comments on news sites, why, and in whose interests?

Tweeting Together: Nick Lacey evaluates the role of social networks in activism and protest against the status quo.

MM39
Participation Debates: The Media And Democracy

Social Networking and Citizen Journalism: Participating in The Arab Spring

Hashtag TV: Twitter and television

Reporting From The Graveyard Shift: BBC News and the death of Osama Bin Laden

Web 2.0: Participation or Hegemony

MM42
Got Issues with That? How do some events, ideas or behaviours come to be regarded as social issues, or indeed as social problems?

Kony 2012 – Power, Politics and the #Generation

Black Mirror – The Reflection in the Screen Charlie Brooker’s larger-than life satire dramatises some of the recurrent debates about 21st-century media culture in an online age: celebrity, surveillance, privacy, regulation and the dangers and democratic potential of technology.

MM43
The Rise and Rise of the Independent Journalist

MM47
Representations of War in TV News: a Representational Case Study

Additional perspectives on the impact of new/digital media

Thanks to Rohail for sending me a link to some great video content that highlights the impact new/digital media can have. This is a selection:

AJ+ YouTube channel
AJ+ describes itself as "a global news community for the connected generation. We highlight human struggles and achievements, empower impassioned voices, and challenge the status quo. AJ+ doesn't just tell you the news, we want to hear from you!"








Good luck with your revision - remember, be knowledgeable, be original and show the examiner you are truly a student of the media!

Unit 3 Revision Checklist

Use this checklist to organise your Media revision: there is more than enough here to help you get a top grade...

Mainly for Section A
Mainly for Section B
Section A and Section B
...start working on this NOW and put together a revision plan to cover it all before the exam on Friday June 5th.

Section A Practice Questions (+ model answers)

There are THREE excellent sample papers/responses on MediaEdu... 
(login first: username: greenford; password: greenfordedu)
Make sure you do these yourself, under timed conditions, then check the model answers to compare how you did.

Don't forget that in the actual exam the two texts will both be moving image (not print) but that doesn't matter - the same skills are being tested whatever the texts are.

Revision Express Textbook

This is a fantastic resource! Really concise.

You are advised to learn all the key terms (in bold) and have a go at the exam questions at the end of each section (these are good for practice although NOT the typical ones you'll get in the exam; see the list of Section B questions for that).

This download covers most of the key issues & debates that you MUST be able to apply to the Section A texts you have to analyse/compare in the exam...

Advertising, Advertising & Marketing, Audience Profiling, Cult of the Celebrity, Effects Theory, Globalisation, Marxism, Media Ownership, Narrative Theory, News Values, Pluralism, Postmodernism, Reception Theory, Uses & Gratifications

Identities & The Media Lessons

Section A will have one question (usually Q2) that  that asks you to consider identity/representation issues in the two texts, as well as linking them to other texts you can discuss.

This is where you should be able to make some use of the representation theories/examples you covered in your 'Identities & The Media' lessons on Post-Colonialism and (Post)-Feminism, so make sure you revise them.

AQA A2 Textbook

Read and make notes on this text book, written by the exam board - great for revising...

Contents




Media A-Z Glossary

Make sure you keep reading this during your revision, using it to look up straightforward meanings of any theories/theorists/keywords you need to be clear about.

The more media terminology you include in the exam (all the terms covered in this book) the more marks you will get, so keep testing/re-testing yourself on what's in here...


And here is a checklist of the media Issues/Debates and Theories that the specification says you need to know (the AQA textbook has more detailed explanations/examples of all of these)...

Issues/Debates
  • Representation and stereotyping
  • Media effects
  • Reality TV
  • News Values
  • Moral Panics
  • Post 9/11 and the media
  • Ownership and control
  • Regulation and censorship
  • Media technology and the digital revolution – changing technologies in the 21st century
  • The effect of globalisation on the media

Theories
  • Semiotics
  • Structuralism and post-structuralism
  • Postmodernism and its critiques
  • Gender and ethnicity
  • Marxism and hegemony
  • Liberal Pluralism
  • Colonialism and Post-colonialism
  • Audience theories
  • Genre theories
...make sure you have some keywords/theorists for each one that you can apply to whichever texts appear in Section A, or in response to typical Section B questions.

Theory Quotes

Here is a list of some of some useful quotations that will really impress the examiners if you can incorporate them...


They will also help to clarify some key Media Studies concepts...

hegemony, Marxism, cultural imperialism, globalisation, liberal pluralism, web 2.0

You should try to memorise a few (or simply a phrase or two from them), thinking about how you could include at least one of them in each of the Section B essay questions (although they are just as useful for Section A too).

Theories, Issues and Debates Summaries

Easy to revise from - some of the key ideas/theorists you need to know...

UNIT 3 Section B Questions

A big part of your revision will be going back over your Case Studies for New/Digital Media.

Make sure you refine your research - adding to it over the final few weeks with up-to-the-minute info from sources like MediaGuardian, and new articles that will be posted up here.

Read through all your blog postings on your weekly NDM stories (using your really useful index) and look at other students' from both classes too for some of the key topics over the last year.

This is also a really helpful summary of some key ideas...

You should be able to answer all the typical questions for Section B in the exam (the most recent ones are towards the end)...

New/Digital Media
  • “Digital media have, in many ways, changed how we consume media products.” Who do you think benefits most – audiences or producers?
  • “Media institutions are right to feel threatened by new/digital media.” Consider this statement and show how media institutions are reacting to technological developments.
  • The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view.
  • “The new generation of UK media power players are going stratight to their audience via the web” www.mediaguardian.co.uk Monday July 14 2008. How have media institutions responded to the opportunities offered by new/digital media?
  • Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?
  • Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?
  • The world first heard about the death of Michael Jackson from the online gossip website TMZ. How has new/digital media changed the ways in which information reaches audiences and what are the implications?
  • ‘New and digital media erodes the dividing line between reporters and reported, between active producers and passive audiences: people are enabled to speak for themselves.’ (www.indymedia.org.uk) Have such developments made the media more democratic, with more equal participation by more people?
  • New and digital media offers media institutions different ways of reaching audiences. Consider how and why media institutions are using these techniques. 
  • ‘To connect, to create, to share creativity or thought, to discuss, to collaborate, to form groups or to combine with others in mutual interests or passions.  If you can’t see the point of any of those things, you will not see the point of Facebook.’ (www.guardian.co.uk) What opportunities and/or disadvantages do new and digital media have for audiences?
  • Although new and digital media may promise audiences more freedom, it does not necessarily give them more power. Discuss.
  • New and digital media is creating one global culture. Do you think that this is true?
  • The only way to survive in the digital world is to keep innovating. Do you agree?
  • Most of the traditional media’s attempts to compete with new and digital media have been too little and too late. Does your case study support this view?
  • The internet is a democratic space, where we are all free to participate equally. Using your own case study, discuss whether the impact of new and digital media is democratic.
  • New and digital media offer a wide range of competing ideas and opinions from experts and journalists to bloggers and social networkers, making it harder for audiences to know who to trust. In such an environment, how does the audience know who to trust?
  • Does your case study suggest that new and digital media have had a positive impact by offering audiences a more diverse range of values and ideologies?
  • New and digital media have led many media producers to involve their audiences more. However audience involvement is only superficial and media producers have ensured they maintain control. Use your case study to evaluate whether new and digital media have changed the role of producers.
  • New and digital media have contributed to the process of globalisation: the idea that the world is becoming increasingly interconnected through one global culture. Using your own case study, evaluate the impact that new and digital media have had on globalisation.
  • Use your case study to evaluate whether new and digital media are a threat or an opportunity for media producers.
You should have detailed plans for each of these essays and have practised as many as possible under timed conditions (ONE HOUR for each).

Remember, the examiner is looking for the following:
  • A sophisticated and detailed evaluation, showing very good critical autonomy.
  • Sophisticated and detailed application of a wide range of wider contexts.
  • Supports answer with a wide range of examples from other media.
  • Articulate and engaged.

New & Digital Media Lessons

Use these to help you revise, by going through each slide/linked article and making summary notes/mindmaps then testing yourself...
The News Case Study: Murdoch/NewsCorp, UGC, gatekeepers, news agendas, Galtung & Ruge, Marxism/pluralism, democratisation, globalisation, conglomerates...
Some key quotes/ideas (Briggs/Burke, Castells, Gutenberg/Internet Revolution, Keen, Pareto's Law...)

NDM Key Quotes + Marxism/Pluralism

Try to memorise some of these quotes from critics/theorists/media professionals and include them in your Section B essay answers...

NDM Key Quotes

Also, ensure you always make reference to both key critical perspectives in your essay - Marxism and Pluralism...

Marxism/Pluralism summaries

New & Digital Media: Essential Revision Articles

You MUST ensure you've read ALL of the following, making revision notes/mindmaps and understanding how you can apply the key points to the Section B essay questions:

From MediaEdu...
(login first: username: greenford; password: greenfordedu)
From MediaMagazine...
(login first: username: mediamagazine12; password: J47kmsz)

NDM Case Studies

Remember that you have TWO case studies that you need to incorporate into your Section B essay:

1. The Impact of NDM on News 

This was the one we went through in class and should form the bulk of your answer. 

We covered things like: UGC, citizen journalism, News Corp/Murdoch, gatekeeping, news values (Galtung and Ruge), Marxism/pluralism, democratisation, the Arab Spring, globalisation, conglomerates, etc. 

Each week on your blog you should have been posting a story on this topic too so go back and revise them all (using your blog index).

2. Your Own Independent Case Study on an Aspect of NDM

You had to come up with your own topic area and research it - a paragraph or two on this will be more than enough in the exam. 

You should have answered all the NDM Case Study Questions on your blog as well as completed the final task - the Ignite PowerPoint presentation - which is all good for revision.

Unit 3 Key Theories

A helpful resource, divided into three sections...

1. Critical Debates/Key Concepts
Includes globalisation, Marxism/hegemony, pluralism, audience theories (Blumler & Katz, cultivation, desensitisation), Barthes, etc. Don't try to learn any new theories now though - just make sure you really know those that we've covered in lessons.

2. Representation

3. New and Digital Media

Unit 3 Key Theories

NDM Issues/Debates/Examples

Section A, Q3 will usually ask you to link the texts to issues/debates relating to NDM as well as expecting you to refer to other examples you can think of that are relevant.

This is where you should draw upon your weekly NDM stories that you've posted/analysed on your blog - you should have between 50-75 stories in your NDM index.

Make sure you have some ideas about how you would approach these possible questions (which will also be revision for your Section B essay)...