Tuesday, March 28, 2023

Easter revision links and tips

The Easter holidays are a critical time for revision and final coursework improvements.

This is the time to be revising the exam topics, practising questions and making any final improvements to your production work. It's also important to have a break too! Make sure you give yourself a few proper days off amongst the school work.

Coursework deadline

The coursework deadline is Friday 21 April - all details on this blogpost here. Please remember that although the production work is due after Easter your Statement of Intent cannot be changed after Friday 31 March so whatever we have on that date will be your final Statement of Intent. 


Exam revision links

Here's what you need to revise with links to the original blogposts:

Media Paper 1 - Monday 22 May (afternoon)

Section A: Language and Representation

Unseen analysis

Advertising and Marketing

Music Video


Section B: Industry and Audience

Film Industry

Radio

Newspapers


Media Paper 2 - Tuesday 6 June (afternoon)

Unseen text analysis

Television
Magazines
Online, Social and Participatory Media
Videogames


Revision links, resources and guidance

We've got plenty of resources to help you with your revision and preparation for the upcoming exams.

Here are some sample questions and answers we've worked on in exam revision lessons in previous years. We'll be adding to this document in our revision lessons after Easter but you may want to look through this for exemplar answers and help revising. Note that you'll need your Greenford Google login for this resource as it is only for GHS Media students.

We also gave you a paper copy of the Theoretical Perspectives resource which covers all the theories in the A Level Media specification. Let us know if you didn't get one!

Finally, here's a short blog on what makes a good flashcard - always useful to get top tips on effective revision techniques.


Walk-and-talk Paper 1

As promised, we'll be doing a walk-and-talk mock exam to practice the timing and style of questions for Paper 1. This will be in the second week back after Easter so be prepared! 

Good luck with your revision!

Monday, March 27, 2023

Newspapers: Final index

We have completed our final topic - Newspapers. Well done! 

This means you have studied all NINE types of media and covered all 18 CSPs. This is an outstanding achievement - you know how much work we set! Now, to finish off Newspapers we need to complete our index. As you will know after almost two years of this, indexes are a good way to check we have covered all the work while also kickstarting our revision.

Newspapers index

Your Newspapers index should include the following:

1) Newspapers: Weekly news stories from Mail Online and The i 
4) Newspapers: The future of journalism
5) Newspapers: Regulation
6) Newspapers: Daily Mail and Mail Online CSP

For your index, the text should link to YOUR corresponding blogpost so you can access your work on each aspect of the case study quickly and easily. This also means you if you have missed anything you can catch up with the work and notes and won't underperform in the final exams due to gaps in your knowledge.

Due date: on Google Classroom

Sunday, March 26, 2023

Guardian workshop: The Future of News - Wednesday 29 March

We are incredibly lucky to have a virtual workshop with the Guardian newspaper on the Future of News.

This is from the Guardian's Behind the Headlines team who work with young people to help understand, critically analyse, engage with and participate in the media. In other words: perfect for Media students! 

The workshop will be on Zoom and the details are as follows:

  • Wednesday 29 March
  • Room: DF01
  • Time: 3pm - 4.15pm

We've asked all our A Level Media students to attend - Year 13s have just studied newspapers (including a week of lessons on the future of news) and Year 12 students actually have the Guardian as a newspaper CSP to study next year. There's no need to miss any lessons - just come along to DF01 at 3pm on Wednesday and we'll see you there! 

Tuesday, March 21, 2023

Newspapers: The i CSP

The i is our very final CSP and provides a compelling case study of a print product actually launched in the digital age.

As with the Daily Mail, we need to study the newspaper from the perspective of audience and industries, linking what we've already learned about the newspaper industry and journalism. Similarly, we need to look at the i newspaper website inews.co.uk just as we studied MailOnline.

Notes from the lesson
The i was launched in October 2010 as the first quality UK daily newspaper to appear in 25 years.

Its major selling point was price and convenience: just 20p at launch (now 80p or 60p if you subscribe) and designed to be read quickly, it was aimed at young, ‘time-poor’, middle class commuters who wanted a better quality paper than Metro but didn’t have time for the traditional titles.

The newspaper was originally linked to the Independent, a liberal daily paper that has since stopped its print edition to go digital-only.

The i: key principles and circulation
The i was launched with five key principles:
  1. High quality content
  2. Pleasing design
  3. Balanced comment/opinion
  4. Manageable layout
  5. Affordable price
It targeted an initial circulation of 150,000 and was an immediate success. At one point its circulation was over 250,000 but is now just below its target of 150,000.


The i: values and ideologies
The i was designed to create a bitesize version of the Independent, a newspaper that launched in 1986 with the banner “Free from party political bias, free from proprietorial influence”. 

This perspective remains the objective of the i newspaper today – but it is generally seen as significantly more liberal and left-wing than newspapers like the Daily Mail.


The i: ownership
The i was launched by Alexander Lebedev, a Russian billionaire who owns the Independent and Evening Standard.

In 2016 it was bought by regional publisher Johnston Press for £24 million. Johnston Press publishes titles such as the Yorkshire Post and the Scotsman alongside around 200 other UK regional titles.

In October 2018, Johnston Press reported significant financial difficulties and put itself up for sale – leading to the break-up of the company and a new owner for the i. In November 2019, the newspaper and its website were bought by the Daily Mail and General Trust (DMGT) for £49.6 million. This means both of our newspaper CSPs are now owned by the same company.


Audience 
The i readership key details (according to YouGov profiles):
  • Around 61% of readers aged 18-39
  • Male 58% - Female 42%
  • Around 60% social class ABC1
  • Significantly less disposable income than Daily Mail readers
  • Likely to work in civil society and charity, media and publishing or community and social care sectors


        The i analysis and significant front pages

        AQA's CSP booklet suggests studying one entire issue of the i print edition alongside a selection of stories from the i website. You can buy a copy to study for this or alternatively you can use our scanned in edition from 31 January - Brexit day. Consider the following in your analysis:

        Selection of news
        How is news selected and presented by editors? Is there an ongoing narrative created by the newspaper to engage an audience? 

        Audience and ideology
        What ideologies are present in the text? Is the audience positioned to respond to stories in a certain way?

        Significant front pages - more balanced, but also leaning towards issues such as international aid and climate change.

        UK urged to help refugees:

        Climate meltdown - when Johnson was replaced by an ice sculpture in a debate:
        Boris Johnson


        The i website

        The i has a subscription model for online readers – a paywall designed to bring in income. This can raise revenue but also risks a lack of traffic in a media landscape where many sites offer news for free (Mail Online, Guardian etc.) This is an important aspect of the economic contexts of our newspaper CSPs.




        The i CSP: Blog tasks


        Work through the following tasks to complete your case study on the i newspaper and website. 

        The i newspaper and website analysis

        Use your own purchased copy or our scanned copy of the Brexit edition from January 2020 plus the notable front pages above to answer the following questions - bullet points/note form is fine.

        1) What are the most significant front page headlines seen in the i in recent years?

        2) Ideology and audience: What ideologies are present in the i? Is the audience positioned to respond to stories in a certain way?

        3) How do the i stories you have studied reflect British culture and society?


        Now visit the i newspaper website and look at a few stories before answering these questions:

        1) What are the top stories? Are they examples of soft news or hard news? 

        2) To what extent do the stories you have found on the website reflect the values and ideologies of the print edition?

        3) Think about audience appeal and gratifications: what would an audience enjoy about the i newspaper website?


        The i: introductory reading


        Look at the following articles to give you the background on the i newspaper:

        BBC News website: Independent launches new 20p newspaper called i
        Campaign magazine: Independent to launch first quality daily newspaper for 25 years


        The i launch campaign and success

        Read this Marketing Society case study on the launch of the i newspaper and answer the following questions:

        1) What was the research that led to the launch of the i newspaper?

        2) How did i target readers and lapsed readers of quality newspapers?

        3) What was the target audience and why was this attractive to advertisers?

        4) What were the statistics that proved the i newspaper was a success - and that it hadn't 'cannibalised' (taken readers from) other newspapers?

        5) What were the objectives for the i newspaper launch?

        6) What were the five key principles of the i?


        The i newspaper Factsheet

        Read Media Factsheet #189 The i Newspaper - Industry Case Study. You can access it from our Media Factsheet archive on the Media Shared drive or download it here via Google using your school login details. Answer the following questions:

        1) Summarise the 'Origins' section of the factsheet.

        2) How has the i newspaper's ownership changed over the last 10 years?

        3) Look on page 3 of the factsheet - Theoretical application. What are the three main ideas from Hesmondhalgh and how do they link to the i newspaper?

        4) What does the factsheet suggest are the four key ideas from Curran and Seaton?

        5) Which of Curran and Seaton's ideas apply to the i newspaper? How?    


        The i ownership: DMGT buys the i

        Read this article from the Guardian on the Daily Mail and General Trust buying The i newspaper and website. Answer the following questions:

        1) How much did DMGT buy the i for?

        2) Why did the then Labour leader Jeremy Corbyn protest against the deal?

        3) What did new owner Lord Rothermere say about the political direction and ideology for the i?


        The i newspaper website

        Finally, read this Business Insider feature on the launch of the i newspaper website (which coincided with the purchase of the newspaper by Johnston Press). Answer the following questions:

        1) The interview with Johnston Press CEO Ashley Highfield features the claim there will be "no clickbait". Does your analysis of inews.co.uk support this claim?

        2) He states the website will "stick very closely to the brand values of the i". What are these?

        3) How does he claim inews.co.uk will differ from online rival Buzzfeed?

        4) What audience does Highfield want the website to target?

        5) Why is the millennial audience less attractive?


        Extension tasks


        In order to develop a comprehensive understanding of all things i, you may want to read the following articles.

        The i turns five

        Read this collection of quotes and messages in the Independent to celebrate the i newspaper's fifth birthday. You could then answer the following questions:

        1) Read Nick Clegg's message ("thoughtful, independent-minded and liberal (with a small 'l')...") What does this tell us about the values and ideologies behind the i newspaper?

        2) Why might one of the readers suggest that switching from the Daily Mail to the i has meant their "blood pressure has returned to normal"?

        3) Choose three other messages from readers. What do they suggest about the audience pleasures provided by the i newspaper - why do readers love it?

        4) Scroll down towards the bottom of the article. What are the campaigns that i have run since their launch in 2010?

        5) What do these campaigns tell you about the values and ideologies behind the i newspaper? Do they also tell you something about the readership of the i?

        6) What did the critics say when the paper was first launched? Why did many think the paper would fail?

        7) Choose three quotes from the critics' reviews and discuss whether these viewpoints remain valid today.

        8) Look at the bestselling front page stories from 2011-2015. What do these tell us about the i's values and ideologies - and what do we learn about i readers? 

        Additional reading

        Read this editorial from the Independent (original parent paper for the i) regarding their royal coverage. How does this approach differ to the Daily Mail?

        Read this BBC News article on the end of the Independent's print edition. Look at the analysis and graphs - what do these suggest about newspapers' future online?


        Due date on Google Classroom

        Monday, March 13, 2023

        Newspapers: Daily Mail & Mail Online CSP

        The Daily Mail (and its website Mail Online) is our first newspaper CSP and represents a hugely influential voice in British media.

        We need to study the newspaper and website from the perspective of audience and industries, linking what we've already learned about the newspaper industry and journalism.

        Notes from the lesson

        The Daily Mail is a ‘black top’ or mid-market tabloid newspaper. It is the second most popular daily national newspaper after the Sun.

        The Daily Mail was most successful in the early 2000s with more than 2m copies sold daily. It is now down to around 1.2m but still influential.

        The paper offers a mix of hard and soft news. It is socially, economically and politically conservative and backs the Conservative Party in politics.

        The Daily Mail: ownership and editorial
        The Daily Mail is owned by the Daily Mail and General Trust (DMGT). Its chairman is Jonathan Harmsworth, 4th Viscount Rothermere, whose great-grandfather was a co-founder of the newspaper. 

        From 1992 until Autumn 2018, the editor was Paul Dacre – a hugely controversial and influential voice in the UK newspaper industry. The editor is now Geordie Greig who moved over from the Mail on Sunday. 

        The Daily Mail: influence and accuracy
        Even with falling circulation, the front cover of the Daily Mail can set the news agenda and dictate what broadcast media lead on – such as the influential BBC Radio 4 Today programme or Newsnight on BBC2. This is why newspapers are still seen as having a disproportionate influence despite falling sales.

        In February 2017, the Daily Mail was labelled ‘generally unreliable’ by Wikipedia editors, discouraging people from using the Mail as a source. The Daily Mail responded by saying it had only been adjudicated ‘inaccurate’ twice by IPSO – but as we know from our newspaper regulations lessons: how effective is IPSO?

        Audience 
        The Daily Mail readership key details:
        • Average age of 58
        • Almost half of its readers are over 65 and only 14% of the paper’s readers are under 34 
        • The Daily Mail is the only newspaper to have more female readers than male (52% - 48%)
        • Two thirds of the readership are ABC1 so middle class. Seen as ‘voice of middle England’
        In constrast, the MailOnline website readership details are quite different to the newspaper:
        • Average age of 40
        • 58% female
        • 55% 18-44 year olds
        • 68% ABC1

        Daily Mail: analysis and significant front pages

        AQA's CSP booklet suggests studying one entire issue of the Daily Mail print edition alongside a selection of stories from Mail Online. You can buy a copy to study for this or alternatively use our scanned copy of the Daily Mail's Brexit edition from 31 January 2020

        In addition, the following Daily Mail front pages are particularly significant in terms of political contexts, British culture and values and ideologies. Consider the following when analysing your chosen copy and these front pages:


        Selection of news
        How is news selected and presented by editors? Is there an ongoing narrative created by the newspaper to engage an audience? 

        Audience and ideology
        What ideologies are present in the text? Is the audience positioned to respond to stories in a certain way?

        Enemies of the People:

        Response to Liz Truss's budget:

        Asylum seekers / Immigration:


        Daily Mail website - Mail Online

        MailOnline is the most successful English-language newspaper website in the world and one of the most popular news sources in the UK.

        We need to study MailOnline alongside the newspaper version of the Daily Mail, again from the perspective of audience and industries. This is particularly important in terms of the editorial stance, the internet's influence on media power, the clickbait-driven business model and the prevalence of soft news or social-media driven stories.


        Pluralism: a brief introduction
        Pluralists see society as consisting of competing groups and interests, none of them predominant all of the time. Media organizations are seen as enjoying an important degree of autonomy from the state, political parties and institutionalized pressure groups. 

        A basic symmetry is seen to exist between media institutions and their audiences, since in McQuail's words the 'relationship is generally entered into voluntarily and on apparently equal terms’. Audiences are seen as capable of manipulating the media and as having access to what Halloran calls 'the plural values of society' enabling them to 'conform, accommodate, challenge or reject'. (Gurevitch et al. 1982: 1)


        Curran & Seaton: Power Without Responsibility
        Curran and Seaton argue that the media should follow the pluralist model and be shaped by audience demand:

        “The free market makes the press a representative institution…newspapers and magazines are to respond to the concerns of their readers if they are to stay in business.”

        However, in practice the newspaper industry is dominated by a small number of powerful owners and this influences newspaper coverage and media influence. In short, the free market doesn’t work.


        James Curran on the internet and power in the media


        MailOnline: audience-driven news
        Curran and Seaton argue audience demand rather than powerful owners should influence news media. But can we trust audience demand?

        Original MailOnline editor Martin Clarke said: “We let the readers decide what they’re interested in, that’s why MailOnline is so sticky and why it’s so addictive and why people love it so much.”

        The homepage stories are selected by clicks – the most popular stories move to the top of the page. But does this turn news into ‘clickbait infotainment’? Shouldn’t news be about informing the public – not entertaining them?


        MailOnline: addictive design
        MailOnline is designed to encourage readers to stay on the site: the homepage has (virtually) endless scroll, there are thousands of images, embedded social media posts and promotional features linked to the stories. 

        Celebrity gossip drives traffic to site (often via social media) with clickbait used heavily to initially attract readers. Then, controversial headlines and opinion columns encourage users to comment, share and engage with the site. 

        The right-hand bar (‘sidebar of shame’) means an endless supply of celebrity gossip available on every page. This creates clickbait within the site itself.


        Daily Mail and Mail Online CSP: Blog tasks

        Work through the following tasks to complete your case study on the Daily Mail and Mail Online

        Daily Mail and Mail Online analysis 

        Use your own purchased copy or our scanned copy of the Brexit edition from January 2020 plus the notable front pages above to answer the following questions - bullet points/note form is fine.

        1) What are the most significant front page headlines seen in the Daily Mail in recent years?

        2) Ideology and audience: What ideologies are present in the Daily Mail? Is the audience positioned to respond to stories in a certain way?

        3) How do the Daily Mail stories you have studied reflect British culture and society?


        Now visit Mail Online and look at a few stories before answering these questions:

        1) What are the top five stories? Are they examples of soft news or hard news? Are there any examples of ‘clickbait’ can you find?

        2) To what extent do the stories you have found on MailOnline reflect the values and ideologies of the Daily Mail newspaper?

        3) Think about audience appeal and gratifications: why is MailOnline the most-read English language newspaper website in the world? How does it keep you on the site?


        Factsheet 175 - Case Study: The Daily Mail (Part 1)

        Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

        1) What news content generally features in the Daily Mail?

        2) What is the Daily Mail’s mode of address? 

        3) What techniques of persuasion does the Daily Mail use to attract and retain readers?

        4) What is the Daily Mail’s editorial stance?

        5) Read this brilliant YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers? 


        Factsheet 177 - Case Study: The Daily Mail (Part 2)


        Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

        1) How did the launch of the Daily Mail change the UK newspaper industry?

        2) What company owns the Daily Mail? What other newspapers, websites and brands do they own?

        3) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What is Dacre’s ideological position and his view on the BBC?

        4) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?

        5) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?


        Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context

        Finally, read Media Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

        1) What do Curran and Seaton suggest regarding the newspaper industry and society?

        2) What does the factsheet suggest regarding newspaper ownership and influence over society?

        3) Why did the Daily Mail invest heavily in developing MailOnline in the 2000s?

        4) How does MailOnline reflect the idea of newspapers ‘as conversation’?

        5) How many stories and pictures are published on MailOnline?

        6) How does original MailOnline editor Martin Clarke explain the success of the website?

        7) How is the priority for stories on the homepage established on MailOnline?

        8) What is your view of ‘clicks’ driving the news agenda? Should we be worried that readers are now ‘in control of digital content’?


        A/A* extension task

        Read this Guardian column if you'd like to go the extra mile on this CSP: So Daily Mail and Mail Online are ‘totally separate’? It depends how you look at it by Peter Preston

        To further your understanding of the Daily Mail, read this Guardian column by Media veteran Peter Preston on a row between the Guardian and the Mail over the controversial MailOnline (ex-) columnist Katie Hopkins. You could then answer the following questions if you wish:

        1) Why does Preston suggest that the Daily Mail and MailOnline should be considered to be basically the same publication?

        2) How does Preston summarise other newspaper websites?

        3) How many readers does the online-only Independent now boast?

        4) Do you feel the Daily Mail and MailOnline have a different ‘world view’?

        5) Do you see a future for the paper version of the Daily Mail or will it eventually close like the Independent?


        Due date: on Google Classroom

        Coursework: FINAL DEADLINE

        The final deadline for A Level Media coursework is Friday 21 April.

        You will have a coursework lesson in the first week back after Easter to submit your work. After Friday 21 April, we will be marking and moderating the coursework before sending it to AQA for approval.

        Submitting your coursework

        You will submit your work to Mr Harrison for collection and packaging up for the exam board. It is YOUR responsibility to make sure Mr Harrison has the following:

        1) Video file of final three-minute music promo - format H264/mp4
        2) Three PDF copies of your print posters
        3) Statement of Intent Word/Google document

        In class this week we will be completing the Candidate Record Forms that are sent to AQA with your work and writing a list of non-assessed participants. The list of non-assessed participants is simply any other people who were involved in the production of your coursework as it is very rare that media projects can be completed by one single person. This is required by AQA as they need to confirm that you have either made the coursework yourself or that you clearly directed people if you worked with others.

        Final deadline: Friday 21 April

        Good luck!

        Tuesday, March 07, 2023

        Newspapers: Regulation

        The debate regarding the regulation of the newspaper industry has been one of the most controversial and important media issues of the last 15 years.

        You need to understand how the newspaper industry is regulated, how some people think it should be regulated and what might happen in the future. Most importantly, you need to form your own opinion on newspaper regulation and how the industry should operate following the 2012 Leveson Inquiry.

        Newspaper regulation: notes

        A brief history of newspaper regulation
        The newspaper industry was regulated by the Press Complaints Commission (PCC) between 1990 and 2014. It was a voluntary regulator with no legal powers and was heavily criticised for saying it found no evidence of phone hacking at the News of the World in 2007.

        The PCC had a code of practice that provided guidelines for newspapers in how to report inaccuracies, crime, news stories involving children and more. However, the PCC was effectively run by the newspaper editors themselves and papers merely had to print a small apology when the regulator ruled against them.

        The Leveson Inquiry 2011-12
        The Leveson Inquiry in 2011-12 was a judicial public enquiry ordered by the government into the culture and ethics of the British press. This followed the revelations of the phone hacking scandal and the closure of the News of the World.

        Post-Leveson: IPSO and IMPRESS
        Following the Leveson report, a new press regulator was introduced: the Independent Press Standards Organisation (IPSO). IPSO is more powerful than the PCC and can order newspapers to print apologies or corrections on the front page or fine papers. However, it crucially doesn’t act on Leveson’s key recommendation that the regulator is backed by government legislation.

        Alongside IPSO, IMPRESS was also set up as an alternative regulator. This was fully compliant with Leveson – but no major newspapers have signed up with IMPRESS.

        Watch the following videos on Leveson and the press regulation debate:

        BBC News overview:


        Newsnight debate:



        Channel 4 News debate:



        Read the following articles and features on the press regulation debate:

        Viewpoints – Should the press be regulated? BBC website
        THEOS think tank website – press regulation debate 
        Guardian letters – How should the press be regulated?


        Newspaper regulation: blog tasks

        Task One: Media Magazine article and questions

        Read the Media Magazine article: From Local Press to National Regulator in MM56 (p55). You'll find the article in our Media Magazine archive here. Once you've read the article, answer the following questions:

        1) Keith Perch used to edit the Leicester Mercury. How many staff did it have at its peak and where does Perch see the paper in 10 years' time?


        2) How does Perch view the phone hacking scandal?


        3) What does IPSO stand for and how does it work?


        4) What is Perch's view of newspaper ownership?


        5) Do you agree with his view that broadcast news should have less regulation so that TV channels can support particular political parties or people?



        Task Two: Newspaper regulation exam question


        Write an answer on your blog answering the following exam question:


        What are the arguments for and against statutory regulation of the newspaper industry? [20 marks]

        Aim to write an answer of around 400-500 words featuring at least three detailed paragraphs. Make sure you cover both sides of the debate. This topic could well be our 20-mark essay at the end of Paper 1, Section B so it's great preparation for the summer exams.


        Due date: on Google Classroom