- What's the connection between failed retailer Woolworths and the BBC's commercial arm, BBC Worldwide?
- Which television advert for a new media product has just been banned by the ASA for misleading viewers?
- A million fewer viewers watched the second episode of this BBC drama than they did the first. Which drama am I talking about?
- Which classic comedy, starring Rowan Atkinson, is due to return to the small screen this Christmas?
- Which women's organisation, famous for its jam-making, has been asked by a government minister to monitor sex ads in the local press?
Thursday, November 27, 2008
Issues and debates quiz wk 6
Wednesday, November 26, 2008
Book Research
Although you've been doing some excellent internet research, it's crucial if you want a top grade (i.e. an A or B) to include a wide range of book research as part of your study too. The internet has only been around as for a decade or so and absolutely anyone can publish on the web. This means that when it comes to academic investigations books still carry much more authority.
You'll need at least a dozen decent book references in your bibliography. By 'decent' we mean relevant academic works or textbooks that you actually quote or refer to in the main body of your essay. It won't be enough just to copy out a long list of related books - you have to have read at least part of each one and identified useful material that you can use from them. Use the contents page and index in each book to help you select that nugget of information that could be helpful.
Please carry out the following over the next fortnight (by Tuesday 09-12-08)...
- This week you must visit the school library which, quite frankly, has the best range of media books for miles (better than Ealing libraries for sure). [TIP: Use the online library catalogue to search for books as well as looking on the shelves]. As everyone in Year 13 is doing this task it would be a bit selfish to borrow the books from the library because it stops anyone else from using them. Therefore, until next Monday (1-12) please treat all media-related books as reference books and don't take them out. (But if you want to borrow them over the following week then please do so). Also, see Mr Babu in the Media Suite who has an extensive range of media books that you can borrow - many of those in the library are also there.
- Check through all the media- and film-related books. Then photocopy some of the relevant pages and highlight and annotate the essential details you expect to include. Or you can make notes/copy out quotes that might be relevant for your essay
- Post up at least TEN books you've started researching in a posting entitled: 'Bibliography: Books'. For each one write a brief summary about how it will be useful - be specific! Make sure you include all the required information in the correct way (and this includes keeping a record of page references)...
Tuesday, November 25, 2008
13C2 COVER Tue 25.11.08 p3/4
- Representation of Women in the Past
- Representation of Women Today
13D1 COVER Tue 25.11.08 p2
Sunday, November 23, 2008
13D1 Cover Miss Holliday P3 & P5 Thurs 27th Nov Censorship vs Classification
Research the following information using http://www.sbbfc.co.uk/ and put the answers on your Med 6 blogs. Please write in full sentences., not bullets.
1. From where does the BBFC get its funding?
2. What types of texts do the BBFC classify?
3. What are the problems / issues that the BBFC must deal with when classifying material? Look at the types of things they classify, ability to account for all types of content, changing context etc.
4. Note the range of classification categories and what they mean e.g. U, PG, 12A etc.
5. Look at how different themes /content within texts are classified. Make notes. Why might a DVD featuring content of skateboarders and BMX bikers performing dangerous stunts be classified as 18 but a film containing a sex scene and use of the ‘f’ word only get a 15 rating?
6. Why might a film be given a rating of 15 upon release at the cinema but 10 years later be classified as a 12?
7. Who is responsible for classifying films in the USA? How has this changed over time? (Look back to the studio system of the 1940’s).
8. Research the following case studies exploring why they were brought to the attention of the BBFC:
a. Canis Canem Edit (2006, Rockstar)
b. Crash (1996, David Cronenberg)
c. A Clockwork Orange (1971, Stanley Kubrick)
d. Fight Club (1999, David Fincher)
e. Lara Croft: Tomb Raider (2001, Simon West)
f. Sweet Sixteen (2002, Ken Loach)
g. The Last Temptation of Christ (1988, Martin Scorcese)
h. The Texas Chain Saw Massacre (1974, Tobe Hooper)
Homework: Is the role of the BBFC simply to classify material to provide guidance or is its role that of a censor? Discuss making reference to a range of examples. (500 words minimum). Post onto your MED 6 blogs.
Friday, November 21, 2008
13C2 COVER Fri 21.12.08 p5
Wednesday, November 12, 2008
13D1 COVER Wed 12.11.08 p2
- Carry out a close textual analysis of a chosen scene from your main text and post it up on your blog. The scene should be able to exemplify some of the key points you wish to make in your Independent Study and link with some of the key issues and debates that your text raises. Make sure it is a scene you haven't analysed before (and, if at all possible, NOT a trailer) and embed the YouTube link in your posting.
Glossary: Key Concepts/Key Terminology
Media Language (M)
what techniques are being used to make meaning in the text?
semiotics: non-verbal codes, denotation/connotation, signs, signification, anchoring
cinematography, camerawork: composition, framing, BCU, CU, MS, LS, pan, tilt, tracking shot, zoom
mise-en-scéne: clothing, props, gestures, facial expressions, sets, setting
lighting: key light, back light, filler light; underlighting, top lighting, back lighting; low-key/high-key lighting
sound: diegetic/non-diegetic; on/off screen, sound bridge; parallel/contrapuntal sound, voiceover narration
editing: continuity editing, jump cut, dissolve, wipe, fade in/out, cross-cutting, paralleling, cutaways,
montage, suturing (shot/reverse shot)
Institution (I)
who produces, distributes, regulates the text?
production: Hollywood/non-Hollywood
promotion: reach, trailers, posters, publicity, marketing
distribution: mainstream, multiplex cinema/independent, alternative, art-house cinema
scheduling: prime-time; the ‘watershed’
broadcasting: public broadcasting (BBC, public service)/commercial television (advertising, profit)
ethics: (non) intervention, manipulation, ‘set-ups’, reconstruction, simulation, exploitation, ‘dumbing down’
Genre (G)
what type of text is it?
hybrid genre, sub-genre
generic conventions/repertoire of elements: iconography, style, setting, narrative, characters, themes
repetition/variation
appropriation: parody, pastiche, formulaic, homage
film genres: film noir, horror, gangster, melodrama, teen movie
documentary elements: ‘fly on the wall’, observational documentary, actuality, ‘vox pops’, formats
documentary genres: institutional, ‘reality TV’, social issue, reportage/investigative, docudrama, docusoap
development of doc: Vertov, Riefenstahl, propaganda, city symphony, cinema vérité, Direct Cinema
broadcast fiction genres: one-off drama, series, serial/mini-series, soap opera, sitcom
broadcast fiction elements: title sequence, theme tune, melodrama, tragedy, comic relief
Representation (R)
who or what is being represented in the text? how?
gender, ethnicity
positive/negative: fair, accurate, reflects society
stereotypes: challenge/reinforce
mediation: constructed, constructedness, mis-representation, selection, compression
realist aesthetic, naturalism
Audience (A)
who consumes the text?
primary/secondary audiences
target audience: age, gender, ethnicity, social background, interests
(genre) expectations: fulfilled/cheated, subverted
narrative pleasures: suspense/dramatic irony, identification/alienation, stars, escapism, entertainment
aesthetic/visual pleasure
sexual/psychological pleasures: sadism, voyeurism
reception: how? when? where? possible audience readings
appeal, popularity
Ideology & Values (I)
what are the belief systems/messages/values underpinning the text?
liberal values: progressive values, anti-racism, multi-culturalism
dominant ideology: traditional values, maintain the status quo
positive values: to educate, to inform, to create sympathy, to encourage social or political change
patriarchy: misogyny, feminism
Narrative (N)
how is the narrative in the text organized and structured?
closed narrative/open narrative
exposition: recapitulation, foreshadowing
closure: denouement, resolution/cliffhanger, resisting closure
linear narrative: chronological
non-linear narrative: flashback
narrative structure: equilibrium-disequilibrium-new equilibrium (Todorov)
narrative roles: protagonist, hero/rescuer, villain, princess/rescued (Propp)
narrative themes: binary oppositions (Levi-Strauss)
enigma codes: question, disruption (Barthes)
strands, multi-stranded narrative
Thursday, November 06, 2008
MISS SIVANESAN'S COVER Thurs 6th Nov P1 13C
P1: 13 C Media – Essay - An exploration into selected Media coverage of the American presidency elections. How does the Media sway/confirm public opinion? This must be copied. All of it. Hence the boxes – just for you!
On Google images find either VIBE front cover ‘IT’s Obama time’ or type in “Time Obama front cover” - compare this image of the “saviour” with YouTube “Barack Obama TV infomercial 10/29/2008 part 1 of 4”. Same, different, unrepresentative? Remember “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights”/”We shall overcome”/ Alice Walker interview BBC iplayer/ The Colour Purple – Google and see what you think... be open to research... is it just about Americanism or could it happen here too?
Use Media knowledge in your comparative analysis representations/Americanisation/audience theory/anchorage/image manipulation. Don’t be obvious. What other texts could you bring in? Research the other candidates’ adverts, their front covers. Apply the above methods... and more.
An essay, typed, emailed to me by Tues 11th. Thank you.
Issues and debates quiz wk 5
- What is 'Sachsgate'? 'Sachsgate' is the furore surrounding a phonecall made by Russell Brand and Jonathan Ross to Andrew Sachs, that was broadcast by the BBC.
- A comedian resigned and a presenter with an £18m contract was given a 'final warning'. Who are they? Russell Brand resigned; the warning was issued to Jonathan Ross.
- Which famously right-wing daily newspaper stoked the fire? The Daily Mail led the moral crusade against the broadcast; Ofcom subsequently received 30,500 complaints.
- Which major broadcasting institution does the furore spell trouble for? The BBC.
- Name two other recent scandals that have had an adverse effect on the institution question's reputation. The Hutton Enquiry (the result of a Today programme broadcast on Radio 4 that alleged the government's dossier on Iraq's WMD had been 'sexed-up'); the phone-in scandal (BBC programmes censured include Blue Peter, which went against the audience vote regarding the name of the programme's new kitten).
Tuesday, November 04, 2008
MISS SIVANESAN'S COVER Tues 4th Nov P1 13C
- Narrative theory
- Audience theory
- Media Language analysis
- Globalisation, Cult of celeb ideas and Marxist ideology
- Ideology from last year: Feminist, heterosexual etc..
This is to ensure that in your comparative analysis you ALWAYS remember the valuable lessons from last year, as well as this year. This will be assessed for your interim grade.
MISS JONES' COVER 13C2 P1 Tues 4th Nov
Come up with at least 3 relevant SHEP points Come up with at least 3 relevant issues/debates Make links to recently-learnt theories and terminology, including Marxism vs. Pluralism, hegemony, cult of the celebrity
Monday, October 20, 2008
Issues and debates quiz wk 4
- Who's railing against the Competition Commission for limiting his media empire, and what's he so upset about?
- Which print media MD has just had his role expanded into the digital realm?
- Which media corporation is moving much of its business out of London, in a bid to shift the balance of power away from the capital?
- Who, in a speech to the Broadcasting Press Guild, insisted that the TV industry should "stop looking to Ofcom for the answers, because more regulation is not what's needed"?
- Which political figure is asking YouTube to leave potentially copyright-infringing videos on the sight for longer?
13C2, 13D1 Hw for Tue 04.11.08
TASK ONE
Keywords Task x10
Using the Media Studies Essential Word Dictionary (that you received a few weeks back) you need, in the first instance, to identify TEN keywords, ideas, theories or theorists that are relevant for your study. For each one, provide a definition of the term and then explain how it is useful or can be linked to your study.
TASK TWO
del.ici.ous Links x10
It is noticeable that too many of you haven't been using the list of Med5 links that Macguffin has put together for you that are really useful for your research. There are over 100 carefully selected sites that will lead you to the right kind of information you need for a top grade.
By Christmas you need to have explored all of them but for the time being you need to select TEN that are directly relevant. Navigate your way to specific links within the site (don't just stay put at the homepage) and copy these to your blog. Under each one explain what it is and how you will use it in your essay.
13C2, 13D1 Hw for Tue 21.10.08
Using all the information you've already put together after the self-assessment of your blog work, and the action plan you created after reading the Med 5 pack, you now need to produce - on your blogs - an Action Plan Timetable, where you identify the main tasks that need to be done (at least 10) over the next fortnight.
List each one in detail with a deadline for completion. All of the tasks need to be done by Tuesday 4th November (first lesson after the holiday).
Peer Assessments
Make sure you've posted up www/ebi comments for every student who has already presented their Med 5 powerpoints and blogs.
Evaluations 10.08
Your responses will be used to help write your Interim Reports and help us to plan a better course for you.
1. SELF EVALUATION
Write an evaluation of your progress on the Media course so far.
Post the work up on your Module 5 blogs.
a. Comment on each of the following, giving yourself a grade with an explanation outlining why:
(Grading should be1-5: 1 = excellent, 2 = v. good, 3 = good/average, 4 = poor, 5 = v. poor)
- Attainment
- Effort
- Punctuality
- Submission and quality of homework
- Ability to work independently
- Quality of writing
- Organisation of Media folder
- Oral contributions in class
- Standard of Module 5 blog
- Standard of Module 6 blog
2. COURSE EVALUATION
Write an evaluation of the actual course/teaching.
Please submit the work as a comment after this post. Include your name!
a. Answer each of the following with a grade (1-5), giving reasons/examples:
(Grading should again be1-5: 1 = excellent, 2 = v. good, 3 = good/average, 4 = poor, 5 = v. poor)
- How well is the course organised?
- How interesting is the content that is covered?
- How useful are the handouts?
- Have the lessons been well-paced?
- What is the standard of the teachers’ presentation/subject knowledge?
- How well has the course met your expectations?
- Have the extra-curricular events been useful? (eg. Awards Eve.)
- Has the Macguffin Blog been useful?
Thursday, October 16, 2008
Globalisation Task 13D1
For the allocated institution (either Time Warner, Sony, Viacom or Newscorp) research the different brands owned and the media platforms covered in detail (broadcasting: TV, Radio, Film; Print: newspapers and magazines; E-media: internet, gaming, mobile technologies. Post your findings on the blog and consider the information in the light of the globalisation debate. your findings can be organised as a flowchart but you must also analyse and annotate.
Monday, October 13, 2008
Issues and debates quiz wk 3
- Which terrestrial broadcaster has closed its radio division, with the aim of saving £10m in 2009? Channel 4.
- Which of Rupert Murdoch's tabloids has just reduced its cover price? The Sun - it's now just 30p.
- How has Barack Obama upped the ante in the US presidential race? By buying a 30-minute advert slot on CBS and NBC.
- Which Sunday newspaper saw its circulation drop to its lowest for the second month running in September? The Independent on Sunday, which saw circulation drop 14.54% year on year.
- Which radio company is being sued by a Swedish alcohol producer, and why? Absolute Radio is being sued by Absolute vodka, for violation of its trademark.
Tuesday, October 07, 2008
Issues and Debates quiz wk 2 - the answers
- The 'credit crunch' appears to be affecting advertising spend. What's the lastest forecast? UK advertising spend will slump 5.8% this year.
- Ofcom is considering allowing PSBs to boost advertising income by £85m annually. What might this mean to your average viewer of Saturday night ITV? An extra 20 minutes of adverts.
- What are Gmail Goggles? A solution to late-night drunken emails - you can pre-set your Gmail account to stop you from sending emails during times you expect to be inebriated.
- Which international body is fixing to ban a £14m bailout for Channel 4? The EU in Brussels.
- Which famously belligerent news presenter has accused the BBC of 'fawning over' the royal family? Jeremy Paxman.
Monday, October 06, 2008
13C1 MED 5 blogs
Miss Holliday
Thursday, October 02, 2008
13C2, 13D1 Hw for Tue 7.10.08
Start a new posting entitled...
SELF-ASSESSMENT OF BLOG WORK
...then for each of the following Module 5 Assessment Objectives, provide a detailed self-evaluation, answering the questions, including an overall www + ebi/key target (with details of how to achieve it) for each one:
AO1
- demonstrate knowledge and application of the Key Concepts employed within Media Studies and the evaluation of texts and ideas using the Key Concepts
How well have you analysed your text/topic using the Key Concepts (MIGRAIN)? Which have you covered best? (Think about when you answered all the Key concept questions for the Summer Research Project). Which still need more research? How could you achieve this?
AO2
- demonstrate knowledge and application of the wider contexts (historical, social, political, economic) relevant to Media Studies
Have you considered the current zeitgeist (‘spirit of the age’) and how this has impacted on your text? Which aspects of SHEP have you covered? In what way? How could you go about covering those missing?
AO5
- demonstrate the ability to use appropriate investigative and research techniques in carrying out an independent study of a media text, topic or issue
Have you fully reviewed the available literature on your text/topic (books, online articles, reviews etc.)? Have you formulated a good question? Have you written a detailed hypothesis? Have you considered the issues and debates surrounding your study? What textual analysis have you done? How many scenes/sequences from your text have you analysed? Have you analysed your text from different theoretical perspectives (e.g. feminist, Marxist, psychoanalytic, postmodern)? How many times have you actually viewed your main text? Have you analysed other texts from the same/different genre or from the same/different historical period, comparing them with your own? Are you keeping a detailed record of specific website addresses, key quotes - who said/wrote them and where they came from (including page numbers!)?
SYNOPTIC ABILTY
- draw together understanding of Key Concepts, from different parts of the specification in order to make effective textual readings
- draw upon knowledge and application of a wide range of possible relevant contexts, in order to account for the characteristics of media texts
Have you linked what you’re studying to other parts of your course? Your Med 2 study last year (e.g. narrative or audience theories)? Your Med 4 study this year (representation, genre)? Your Med 6 issues, debates and theories (institutional factors, globalisation, etc.) What MediaGuardian stories have you read which are relevant to your study? Have you done research into the dominant values and ideologies that will influence the production of your text?
CRITICAL AUTONOMY
- apply critical ideas and principles to new situations – and demonstrate media literacy in responses to media texts
Are you thinking for yourself? Coming up with your own ideas? Working independently? How self-motivated have you been?
QUALITY OF WRITTEN COMMUNICATION
- select and use forms and styles of writing appropriate to purpose and complex subject matter
- organise relevant information clearly and coherently, using specialist vocabulary when appropriate
- ensure text is legible, and spelling, grammar and punctuation are accurate, so that meaning is clear
How carefully have you presented your work so far? Is it clear and well organised? Do you use key media terminology? Do you spell check your work? Do you highlight key points from research from what you cut and paste?
Tuesday, September 23, 2008
13D1 Cover Work: Wed 24.09.08
Monday, September 22, 2008
Issues and Debates quiz wk 1
What you can expect from us, however, is this weekly quiz. Send your answers to Ms Jones by the end of each week (that's 26.9.08 for this week's quiz), and the student who gets the most correct answers over the course of the year will win a media-related prize.
- Which news channel, recently taken to an employment tribunal and accused of religious, sexual and race discrimination, is now facing allegations of bullying?
- Which radio station is planning to invest £15m on its marketing and content over its first few years on the air?
- Deepak Chopra, Bill Gates, Eva Longoria and her basketball-playing husband Tony Parker all have cameos in which new advertising campaign?
- The BBC and ITV are embroiled in a Saturday night scheduling contest. Which programmes are battling it out?
- Which satellite channel is about to launch a week-long campaign against knife crime?
Monday, September 15, 2008
Module 6 Blog Setup
- Set up a new blog on Blogger (make a note of your username and password and don't forget them!)
- Call the blog Med 6: Issues & Debates
- Post up the link, your name and your Med 6 teacher's name (whoever teaches you two lessons/week) in the comments below.
- Carry out your First Research Task...
- who owns it...people and other organisations involved
- a history of the institution...how has it developed or changed
- the texts it produces...give lots of examples
- information about its finances & income...provide actual data
- recent developments...how is it responding to the 'new media' age
Saturday, September 13, 2008
Size Matters!
Well done to those who are working hard on their blogs. Yes, the Summer Research Project deadline has past so, in theory, everyone should have completed all the tasks, in as much detail as possible. Unfortunately, this is not the case and extended deadlines have been set for next week, after which action will be taken against those still unfinished. Please make sure you check very carefully what you have to do and GET IT DONE!Amongst those in TeamC2 and TeamD1 there is a real range of effort. But the winners at this early stage - when all postings have been added together - are TeamC2 with 102 postings against 98.
Within each team the medal winners for the most postings are as follows...
Gold (= 3 credits): Ajitpal, Hardeep
Silver (= 2 credits): Mohammed, Vipesh
Bronze (=1 credit): Latisha, Yasmeen
None of these blogs are perfect and they all still have work to do but please take a look at them to see what the best so far are like.
And have also have a look at one of the best from last year that puts everyone to shame at the moment (yes, she got an A for her coursework, will you?)...here are her postings from July and August - where you should be by now!!

