Make a detailed plan for the following essay referring your new and digital media case study. Then write the essay and finish for HW:
The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view.
Remember that as well as your own case study, you can also refer to the impact of new and digital media on the news.
Remember to include theory: Marxism, pluralism, audience theory, uses and gratifications.
Remember to give specific examples to support all the points you make.
Don't forget User Generated Content!
Due: Friday 18/2/11
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