NewsCorp. is the world's third-largest media conglomerate.
•In the UK (under two subsidiary companies, News International and BSKYB), its news interests include The Times, The Sunday Times, The Sun & The News of the World (and their online versions) in addition to SKY News & SKY Sports News (a cross-platform , vertically integrated, multi-media company).
•Using NewsCorp as an example in pairs research and respond to the following question:
‘Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?’
•Create a multimedia presentation addressing the above question. You must include relevant examples, theories, issues & debates and wider context (SHEP) as applicable.
–Include the following in your response:
•Online subscriptions
•Price promotions for newspapers
•Content and its appeal
•Paid subscriptions for TV content
•Audience figures vs. Competition
•Impact of changes on both the audience and the institution
Complete your presentation for HW
You will deliver your presentation on 3/3/11
Complete your presentation for HW
You will deliver your presentation on 3/3/11
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