13E: Marxism and Pluralism

Remember our definitions:

Pluralists argue that we live in a classless society and media organisations are responsive to an audience and are economically determined. 


Marxists believe the mass media are a tool used by ruling bodies to maintain hegemonic control over the masses and a class divided society.

Having completed the 'To what extent...' exercise in class looking at the question from both a Marxist and Pluralist perspective, answer the following question on your blog:

Developments in new/digital media mean that audiences can now have access to a greater variety of views and values.  To what extent are audiences empowered by these developments?