In the UK (under two subsidiary companies, News International and BSKYB), its news interests include The Times, The Sunday Times, The Sun & The Sun on Sunday (plus their online versions) in addition to Sky News & Sky Sports News.
News Corp is a cross-platform, vertically integrated multi-media company.
Some of the ideas we discussed in class regarding the impact of new and digital media on News Corp included:
- Online subscriptions/paywalls
- Price promotions for newspapers
- Impact on institution content and its appeal
- Paid subscriptions for TV content
- Quality of journalism
- User generated content
- Social media/online news providers (Huff Post, Ampp3d etc.)
Tasks
1) Research News Corporation’s response to the growth of new and digital media by listing each of the institution’s brands (Sky News, Times etc.) Have any closed, changed or been in the news in the last five years for any reason?
2) Develop examples of the impact that new and digital media has had on News Corp’s brands (paywalls, readership figures, audience share etc.)
3) Use what you have found out about News Corp to answer the following question:
Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?
Complete for homework if you don't finish it in the lesson.
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