Monday, September 12, 2016

New and Digital Media: News case study introduction

Today we are starting our new topic - New and Digital Media and News. You need to complete the following activities...

News institutions research

Research the major players in terms of UK news providers and make notes in a detailed blog post. List companies, publications/ channels/programmes, owners, statistics and anything else you find relevant.

You must include all three platforms (print, broadcast, e-media) and both commercial and non-commercial institutions (e.g ITN/BBC). 

Make sure you include at least FIVE different institutions across the three platforms. You may wish to use bullet points to cover the key information about each institution.


The impact of Google

Read this article looking at the impact Google has had on the traditional newspaper business.

Answer the following questions:

1) Why has Google led to the decline of the newspaper industry?

2) Find a statistic from the article that illustrates the decline of traditional news media.

3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue? 

4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?

5) Read the comments below the article. Pick one comment you agree with and one you disagree with and justify your opinions in detail.

All of this work needs to be done on your MEST3 Exam Blog - it's the first step in developing an outstanding case study that will help reach that A grade in the MEST3 exam.

Finish for homework if you don't complete it in the lesson - due next lesson.


**REMINDER**

Next week you have your baseline assessment in new/digital media. You've got the question in advance so no excuses! The question:
  • Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?
Revise everything you covered before the Summer (use the Powerpoint from last term) and remember you'll be working on paper in exam conditions. This blog post has all the details you need.

Good luck! If you have any questions then speak to us - we're here to help!

No comments: