Wednesday, March 01, 2017

Identity and the wider media

We've focused on how film can influence our sense of identity and who we are - but how does the wider media influence this?

Our work on Feminism concluded with how Jean Killbourne documented the influence advertising can have on women's self-esteem and as part of our identities and the media unit we need to consider media effects and the impact on audiences. This will also allow us to bring in some of our work from Year 12 that may be useful in the MEST3 exam.

Complete the following tasks using Media Factsheet 121: Identities and the Media. You'll find it in our Media Factsheet archive on the Media Shared drive: M:\Resources\A Level\Media Factsheets

Read the Factsheet in full and then complete the following tasks:

1) The Factsheet discusses how identity is a complex subject. What does it suggest defines our identity?

2) Complete the task on page 2: suggest media texts that could reinforce that someone is non-mainstream; edgy; a pleasure seeker; fashionable; witty and fun; cutting-edge.

3) What examples are suggested for a case study on urban youth?

4) What does Hebdige argue with regards to youth culture? 

5) What other theorists are referenced alongside Hebdige? How do they link to the issue of youth identity?

6) How can we link our Year 12 case study on Ill Manors to youth and identity? What specific examples from the case study could be used to discuss Hebdige’s theory that youth culture challenges mainstream culture and dominant ideologies?

7) What does theorist David Gauntlett suggest regarding the media’s influence over the construction of identities?


8) Do you agree that Hebdige’s view that youth culture will always seek to resist mainstream culture and challenge dominant ideologies?

Complete for homework: due date set by your exam class teacher.

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