Wednesday, September 06, 2023

Recap: Summer Project 2023

The summer project is a vital element of your coursework - an opportunity to plan an outstanding crime drama video/print project and then present it to class in September.

Your summer project contains compulsory and optional elements; everybody will be researching music videos and promos, creating a concept, writing a first draft Statement of Intent and presenting this to class as an Ignite presentation in September. However, you may wish to also plan and film elements of your production over the summer while you have time and actors available - this is up to you.

Summer project tasks

Complete the following tasks on a blogpost on your coursework blog called 'Summer Project: coursework planning': 

1) Research: TV crime drama extract analysis 

You need to write a close-textual analysis of six TV crime drama extracts. For each extract, focus on a different aspect of media language, and embed each one on your blog:

TV crime drama extract 1: Narrative and genre
How is the narrative and the crime drama genre communicated to the audience?

TV crime drama extract 2: Mise-en-scene
What do you notice about the use of mise-en-scene to create meanings for the audience? Think CLAMPS.

TV crime drama extract 3: Camerawork
Here you are looking for particular camera shots and movement. E.g. Are close-ups used to show the reaction of key characters to the audience? How are establishing shots used?

TV crime drama extract 4: Editing
Analyse pace, transitions, number of shots and juxtaposition e.g. eyeline matches. How is editing used to create meanings for the audience? 

TV crime drama extract 5: Sound
Analyse both diegetic and non-diegetic sound in the extract - music, dialogue, voiceover, SFX, background or foley sound.

You can find a range of TV drama extract examples in this blogpost.

In total, your research notes on your blog will be approximately 1,000 words - bullet points are fine.


2) Planning: TV crime drama concept

TV crime drama
In order to produce a successful crime drama extract, you will need to plan out an overall narrative arc for the whole episode or season of your drama. This may include the main characters in your drama and the narrative conflict driving the main protagonist for example. This overall picture of your crime drama will inform both your TV extract and the TV listings magazine feature.

Your three-minute extract
What will your three-minute extract involve? A chase scene? Dialogue? Disequilibrium? It needs to feature the typical codes and conventions of TV crime drama. Look at the minimum requirements of the brief in order to ensure you plan for everything you need.

Complete this TV crime drama extract pitch template to plan these elements (you can copy the questions into your blog or complete on your own Google Doc and link from your blog) to demonstrate you have planned your video production. 


3) Statement of Intent

Write the first draft for your genuine 500-word Statement of Intent. This will be submitted to the exam board alongside your media products and is worth 10 marks of the overall 60 marks available.

The original AQA brief is here: NEA Student Booklet 2024 submission - brief 1

We also strongly recommend you look at our Statement of Intent 2024 questions to consider document too (you'll need to log in with your Greenford Google account to read this).


4) Ignite presentation

Prepare a 5-minute, 20-slide presentation using the Ignite format in which you present your coursework project. In effect, this is your statement of intent in presentation format. You must cover:
  • Your TV crime drama concept: title, tagline, narrative, characters etc.
  • Media language: how you will use conventions, camerawork, editing, mise-en-scene and sound to create an effective TV crime drama extract.
  • Media representations: how you will use or subvert stereotypes; representation theory.
  • Media audiences: your target audience demographics and psychographics; audience pleasures; audience theory.
  • Media industries and digital convergence: the potential companies or organisations that could produce or stream your TV drama; how your extract will encourage audiences to discuss your new TV drama on social media. 
Ignite presentations have very specific rules: you must create exactly 20 slides with each slide set to 15-second auto-advance. This means your presentation will be exactly five minutes followed by questions and comments from the class. You will deliver your presentation on your coursework planning in September.

Your Ignite presentation will be marked out of 30 on the following criteria (each worth a possible 5 marks):

1) Research (through the presentation AND your blog) 
2) Coursework concept
3) Language: terminology and theory
4) Representations / social and cultural contexts
5) Audience and Industry / digital convergence
6) Presentation delivery

You can find more information about Ignite presentations - including examples - in this Ignite presentation blogpost here.

Summer project deadline: all tasks above due in second week back in September

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