Sunday, September 27, 2015

NDM News case study: Audience and Institution

Remember our key question from the lesson: How has news changed in the last 20 years?

Now consider that question specifically in relation to audience and institutions.

What are the benefits for audiences and institutions from the changes new and digital media have had on the news industry?

What are the downsides for audiences and institutions as a result of new and digital media in news?

Blog task: Audience and Institution

1) Read this extract from the Ofcom 2014 report on the consumption of news in the UK. What are the key statistics relating to the influence of new and digital media?

2) Come up with an example of an institution that has benefited from the changes new and digital media has brought to the news industry. Explain how new technology has helped the institution and try to find statistics or financial figures that support your point.

3) Find an example of an institution that has suffered as a result of the changes new and digital media has brought to the news industry. In what way has it had a negative impact? Again, try and find actual statistics or financial figures to explain your point.


4) Answer the following question in a mini-essay on your blog:

Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?

Use this set of points for a very similar question - although not specifically about news - to help you come up with some additional points. (Username: greenford; Password: greenfordedu)

Complete for homework if you don't get it finished in the lesson: due next week.

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