Much of our work for our NDM case study on the news industry has focused on audience and institution.
Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Today you need to go to our Media Magazine archive, click on MM52 and scroll to page 9. Read the article and complete the following tasks:
1) What was the relationship between audience and institution in the pre-digital age?
2) The article gives a lot of examples of major media institutions. Choose three examples from the article and summarise what the writer is saying about each of them.
3) The article ends with a section on the digital age. Summarise this section in 50 words.
4) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media institutions hold sway?
Complete for homework if you don't manage to finish this in the lesson - due Monday.
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