With impeccable timing, the latest issue of Media Magazine has two case studies on British newspaper brands and their recent decline.
The New Day
The New Day was a brand new newspaper launched by institution Trinity Mirror earlier this year and folded after just two months. Complete the following tasks on your blog:
1) Read the feature: 'A New Day for British journalism' on page 6 of Media Magazine 57 (our Media Magazine archive is here).
2) What was the New Day trying to achieve?
3) List the key statistics on the first page: how many people buy newspapers in the UK? How has this declined in the last year?
4) What audience were the New Day trying to attract?
5) Why do you think the New Day failed so spectacularly? There are several possible reasons listed in the article but do develop your own opinion here as well.
The Guardian
The Guardian is another British newspaper struggling with a steep decline in print sales. However, the Guardian's survival strategy has been built around a global online approach to digital content. Complete the following tasks on your blog:
1) Read the feature: 'Can The Guardian survive in a changing media landscape?' on page 9 of Media Magazine 57.
2) List the key statistics on page 10: How many unique digital browsers used the Guardian website in June 2016? What are The Guardian's latest print sales figures? How does this compare to the Telegraph? In terms of finances, how much did the Guardian lose in 2015?
3) What has been The Guardian's strategy for reversing this decline?
4) What global event did The Guardian's digital coverage win awards for?
5) In your opinion, will the global website strategy be enough to save The Guardian?
Remember you also have the ongoing work on the future of journalism to complete over half-term. This is quite a lot of work but by the end of it you will have a huge amount of knowledge and information regarding the impact of new and digital media on the newspaper industry.
Good luck!
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