NDM case study: News on the Tweet

Our case study on news has focused heavily on the decline of traditional brands and the rise of social media. But do these two competing platforms actually need each other to be successful?

News on the Tweet is a report from Newsworks (a marketing organisation representing newspapers) and Twitter designed to show the positive impact new and digital media can have on traditional media.

Read the report and answer the questions on your blog. Include the News on the Tweet infographic above in your blogpost.

1. Why are respected news brands good news for Twitter?
2. Why in turn is Twitter good for respected news brands?
3. The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
4. On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this? 
5. Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?
6. What does the report say about trust in Twitter and journalists (look at pages 34-39)?
7. Do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?
8. Finally, how can we link this report to the vital current debate regarding fake news and Facebook? Do traditional news brands need protecting to ensure there are sources we can trust?

Finish for homework if you don't get it finished in the lesson - due in the first lesson after Christmas.