These theories go to the heart of whether the media elite or the audience have the power in a 21st century digital world. There are compelling arguments to both sides and recent world events only add fuel to this debate. Complete the tasks below to reinforce the work you've done in the lesson.
Bonus reading: Hegemony and the Hunger Games
I've got some slightly off-topic reading to get you started. There is a reference to hegemony in a Guardian article about the last Hunger Games film that could also be linked to feminism (therefore relevant to many of your critical investigations). Read the article on the Hunger Games and at least 15 comments below the line. How does this link to what we've learned about hegemony?
Main task
Read the Media Magazine article ‘Web 2.0: Participation or Hegemony?'. Go to our archive of Media Magazine issues and click on MM39 - the article you need is on page 58. Answer the following questions:
1) Research the Ian Tomlinson case. What would the traditional, hegemonic view of the police be in a case like this? How did new and digital media create a different story? What does the police officer's subsequent acquittal suggest about the power of new and digital media?
2) What does the author argue regarding whether hegemony is being challenged by Web 2.0?
3) In your opinion, does new and digital media reinforce dominant hegemonic views or give the audience a platform to challenge them?
4) Do recent world events such as Brexit or Donald Trump's election in the US suggest dominant hegemonic ideologies are being challenged or reinforced? There are arguments for both sides here - explain your opinion and why.
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