Coursework: Pre-production planning

Pre-production is an essential part of the filmmaking process. You now need to plan your music promo video in detail to ensure you capture everything you need when filming.

There are four key elements to pre-production: music promo video script/structure, music video treatments, mise-en-scene planning and a comprehensive shot list.

Create a new blogpost on your coursework blog called 'Music promo video pre-production' and work through the following planning tasks:

1) Music promo video script/structure

This is the overall plan for your three minutes of video. What music video extracts will you include? What interviews? What behind the scenes footage? What live performance or studio sections? You may wish to do this in the form of a script. Here's an example documentary script with a column for video and a column for audio - you could use something similar.

Along similar lines, this is an excellent webpage on how to write good documentary interview questions as at least half of your promo will be similar to a music documentary.

2) Music video treatments

You may already have a finished music video treatment from your summer project and/or preliminary exercise - definitely use those if it works with your project. 

However, you may need to update your treatments or even change them completely now you have finished your preliminary exercise. The original example from the summer for music video treatments can be found here.

3) Mise-en-scene planning

Plan everything that will appear in front of the camera in your music promo video - and this will be a complex, detailed operation. 

Remember CLAMPS: Costume, Lighting, Actors (cast, placement and movement), Make-up, Props, Setting.

Costume
What will your artist wear in the different scenes/interviews/music videos? What is the costume supposed to communicate to the audience? How does this link to genre or constructing representations?

Lighting
How will you light the different scenes in your music promo video? Day or night? Interior or exterior? If outside, can you use streetlights, shadows, reflected sunlight or other creative techniques to achieve the lighting style you want? If inside, experiment with creative lighting techniques using windows, blinds, artificial lights, phone flashes and more. You may also want to use our professional lighting set-up with a white or greenscreen background depending on how you plan to conduct the interviews.

Actors/performers
The first thing you need to plan is your cast - who will be in your production? The key casting is obviously your artist but you may have other characters too (producers, fans etc.) Try and cast people who are reasonably similar to the character or performer they are playing (both in age and personality). Next, plan their placement and movement in key scenes - how will the audience get to know them? How do you plan to position the audience to connect with your artist?

Make-up
Plan any make-up you require - this can be very important for music video and promotion.

Props
What props will you require? Remember, you can't use anything that might resemble a weapon in a public or school location (this is VERY important). Well-planned props can help to communicate genre and narrative quickly - vital in a music video where you can't use dialogue.

Setting
This should already be largely planned using your script and music video treatments. However, now is the time to specify exact locations. For external locations, try and take pictures of settings or use Google Maps and Google Earth. Spending quality time planning your locations can make a huge difference to the professionalism of your film. AQA also seem to prefer external rather than school-based locations - particularly for a brief like this.

Here's a video guide to Mise-en-scene at degree or film-school level:



...And here's Darius Britt on the top 15 mistakes new filmmakers make - there are a few key aspects of Mise-en-scene in there:



4) Shot list

The final aspect of your pre-production planning is to write a comprehensive shot list for every single possible shot you plan to film for your music promo video. For three minutes of film, that is going to be a LOT of shots - quite possibly more than 200.

Remember, a shot list is a full list of all the shots in your video with information for each of them (shot type, action/movement etc.) Creative shot choices aside, it’s easy to forget that a shot list is a strategic document. Creating a shot list is essentially like creating a shooting gameplan for the day.

Here's our friend Darius with a reminder of the different shot types and angles:

 

Here are some top tips for writing a shot list:

 

Your a shot list needs to contain EVERY shot you plan to film for your whole promo video AND additional shots to create flexibility when editing. These additional shots are often close-ups, cutaways, alternative angles or similar. Cutaways are important for documentary-style scenes (e.g. interviews) while music videos generally have fast-paced editing so you'll need a LOT of shots for those sections.

We advise using a simple table on Microsoft Word or Google Docs to set out your shot list - you can find an example from a short film here. It makes sense to write your shot list by scene or location rather than a huge list of every shot in the promo video in chronological order. 

Pre-production due date - see Google Classroom.