It is crucial that you research, plan and design print work that could comfortably hold its own alongside professional examples. You will also need to make sure you have included a section regarding your print work in your Statement of Intent final draft. A reminder of our coursework brief is here, with the key tasks as follows:
Create three adverts for the band/artist. The adverts will use the conventions of print advertising but will be distributed online via the band/artist's social media accounts. Each advert should aim to appeal to the target audience but use different strategies to engage the audience. You may include the promotion of a specific product or event if you wish. For example:
- a live show
- a TV appearance
- a new release
- a streaming event
- any other product or event you feel is appropriate.
Each advert should be different but the campaign should create a recognisable visual branding for the band/artist. The adverts should include content that encourages the audience to share the adverts on social media.
What are the minimum requirements?
Three print adverts for your artist (portrait OR landscape OR a mix of the two - your choice). You may want to use A4 size but consider the element of the brief concerning distribution via social media. A square design for Instagram, for example, may work best for one of the adverts.
The minimum requirements from the brief:
Research and planning blog tasks
Create a blogpost called 'Print brief research and planning' and complete the following tasks to plan and prepare your print work:
1) Research music artist print promotion key conventions. Find at least five examples of posters promoting a music artist and post them to your blog. You may wish to search for print promotions via the headings suggested in the brief - live show, new release, streaming event etc.
- Three different adverts, each aiming to engage the audience as identified in the brief
- Appropriate layout and design choices for each advert
- A common visual style to the overall campaign creating a recognisable brand and visual identity for the band/artist
- A distinct marketing strategy should be identifiable across the campaign
- At least three original images across the three adverts with a different dominant image in each advert
- Images should be created and chosen to appeal to the target audience
- Appropriate choices of font, type sizes and colours to create meaning
- Appropriate consideration of the industrial context of production.
Create a blogpost called 'Print brief research and planning' and complete the following tasks to plan and prepare your print work:
1) Research music artist print promotion key conventions. Find at least five examples of posters promoting a music artist and post them to your blog. You may wish to search for print promotions via the headings suggested in the brief - live show, new release, streaming event etc.
2) Note down the design elements you notice in each print example you research and look for aspects you can use in your own work (e.g. a particular camera shot, page design or colour scheme).
3) What key conventions can you find across different types of poster - e.g. tour poster, single release, album poster etc.
Planning and sketching
1) Plan the marketing strategy and main focus of each of your posters. For example:
2) Plan the images you will take for each poster.
3) Write the copy (words) you will use on each poster - e.g. artist name, album/single/tour name (if relevant), any additional information such as review quotes etc.
Here are a few examples to start you off:
Ed Sheeran is a good example of consistent branding across different print products - note the font, style of photo, use of props (guitar) etc.:
These Billie Eilish posters have markedly different brands (which you won't be able to do) but offer a range of different marketing strategies. Here you'll see a tour poster (left), awards poster (centre) and album poster with track listing (right):
These Dave posters offer both consistent branding (the first two) and a really creative lyrics-based design for the third:
These Sam Smith posters have a similar visual style / black and white colour scheme. One advertises a live show while on the right it highlights a single release:
Like the Billie Eilish examples, these Stormzy posters use very different branding but are good examples of different marketing strategies. You have a single release (left), tour poster (centre) and Amazon appearance (right):
1) Plan the marketing strategy and main focus of each of your posters. For example:
Poster 1: album release
Poster 2: tour poster
Poster 3: live appearance / social media event
2) Plan the images you will take for each poster.
3) Write the copy (words) you will use on each poster - e.g. artist name, album/single/tour name (if relevant), any additional information such as review quotes etc.
4) Plan the social media content you will include in each poster e.g. hashtags, TikTok/Instagram etc.
5) Research and select the font or typography you will use for your posters - particularly your artist's brand identity. Remember to be consistent with what you have in video promotion too.
6) Produce sketches of your three posters, deciding which will be portrait/landscape/square and where the key information will be placed on each design.
Extension task
Create three new documents in Adobe Photoshop in either A4, portrait, landscape or square and start designing your print work (even if you don't have the images yet you can add the text, correct font/typography, social media content etc.) See the tutorials below to help you.
Photoshoot
1) Who do you need to photograph for your print posters? Remember, you need three separate original images - one for each poster.
Photoshoot
1) Who do you need to photograph for your print posters? Remember, you need three separate original images - one for each poster.
2) What camera shots do you need? Write a shot list for your photoshoots. Make sure you plan a variety of camera shots you will look to capture - medium shots, close-ups etc.
3) Plan the mise-en-scene. What costume, props or make-up will you require for your photoshoots? Think carefully about music genre and creating synergy with your video production.
3) Plan the mise-en-scene. What costume, props or make-up will you require for your photoshoots? Think carefully about music genre and creating synergy with your video production.
4) Finally, note down the time and date for your photoshoots. This may be inside or outside school (or a combination of both). You will have Media lesson time for this in the week after the mock exams.
Statement of Intent
1) Once you have completed your research and planning, go back to your statement of intent and make sure you have included the print brief in your final draft. Then, submit the final draft statement of intent to your teacher.
Online tutorials
Remember there are plenty of tutorials on YouTube that can help you create professional-level print work in Photoshop. If you finish all of your research and planning, search for examples like these:
Use the next two weeks of lessons to complete these planning tasks - homework time is to finish exam work and revise for your mocks.
Due date for research and planning on Google Classroom.
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