You should have read the notes on Globalisation in class - the handout is here if you need an electronic copy.
Globalisation and news: blog tasks
Having discussed these issues in class in relation to our news case study, we now need to develop our own opinions on this issue before exploring the wider implications of globalisation.
Class debate: key opinions on globalisation
Firstly, answer the following questions on your blog to develop your own opinions on these issues:
1) Is our news influenced by American cultural imperialism? Give some examples arguing for or against this perspective.
2) Has the increased globalisation of news improved the audience experience? How? Why?
3) Has globalisation benefited or damaged major news institutions? How? Why?
Media Magazine: Globalisation case study
Now we need to explore some of the wider issues linked to globalisation and media - including capitalism, privacy, 'big data', and techno-panics. These are crucial issues that are likely to come up in Section A of your MEST3 exam - as well as being relevant to your independent case studies for Section B.
Go to our Media Magazine archive and click on MM47 - the case study issue. You need to find page 31 and the Google Glass feature: a case study in Globalisation.
Read the article and answer the following questions:
1) Why was Google Glass controversial?
2) What are the positive elements to Globalisation that the article highlights?
3) What are potential negatives to Globalisation?
4) What is a techno-panic? How does it link to moral panics?
5) What is your opinion on the privacy debate and major corporations being able to access large quantities of personal data?
Media Factsheet: Globalisation and capitalism
Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 92: Globalisation. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets
Read the Factsheet and complete the following questions/tasks:
1) Who coined the phrase 'a global village' and what multinational companies illustrate this?
2) What role does Slavoj Zizek suggest the media plays in global capitalism? How can you link this to our previous work on Marxism and Hegemony?
3) What does 'capitalism with a conscience' mean?
4) What is the (PRODUCT) RED campaign?
5) Based on what you've read in the Factsheet, what is YOUR opinion of the (PRODUCT) RED brand? Is it a positive force helping to fight AIDS in Africa or a cynical attempt to make multinational companies look more ethical than they actually are?
There is a lot of work here - you'll need to finish it for homework if you don't complete it during this week's lessons - due date set by your exam teacher.
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